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Tag: Mobile-Marketing

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Mixed Messaging | When Good Intentions in Advertising Miss the Mark

Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the

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Marketing Mojo: The Future of QR Codes

Marketing Mojo: The Future of QR Codes

A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information.  QR