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Tag: Print Design

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Marketing Mojo: Developing Your Brand Personality

Marketing Mojo: Developing Your Brand Personality

In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament.  Calm, silly, wild, bold, quiet – these broad adjectives serve to

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Marketing Mojo: Let Direct Mail Do the Work For You

Marketing Mojo: Let Direct Mail Do the Work For You

Adapting Time-Saving Digital Marketing Strategies to Direct Mail I won’t say that I’m necessarily “cutting edge” when it comes to technology, but I’m certainly more comfortable with them than many people. I use Alexa to

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How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns As we move forward into 2021, we all feel the pressure and uncertainty of planning for the year ahead.  What would normally be

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From the Design Desk: Is Modern Logo Design Bad?

From the Design Desk: Is Modern Logo Design Bad?

Logos are losing their individuality and becoming generic, but is that bad? Every few years the design world gets in an uproar about another business rebranding with a new logo that is, well… lackluster. The

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Healthy Habits for Creatives

Healthy Habits for Creatives

Designers Share How They Stay Inspired Stess Ringold | Graphic Designer It seems like there has been a renewed focus on the importance of mental health and wellness, especially because of the pandemic and the

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The Small Business Response to COVID-19

The Small Business Response to COVID-19

As we continue to face the challenges the pandemic has created, how can small business owners position themselves for success? Stess Ringold | Graphic Designer In March of this year, we were on track for

online meeting

Keeping In TOUCH | Avoid Contributing to Online Fatigue with Direct Mail

In the past two weeks, I’ve had two book clubs and family game night over Zoom, online hangouts with friends over Discord two or three times a week, watched a live talk show broadcast over

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Gotta Keep Things Calibrated

As designers, we stare at our screens a lot. Regardless of what type of computer or software you use for designing, one of the biggest struggles that I’m sure everyone has is making sure that

childrens art

Design Insight | From the Books of Babes

Surprising Design Insights from Great Children’s Books I was always an avid reader as a child. I loved books and to this day I can still fondly remember the books that meant the most to