Tag: Printing
Marketing Mojo: Tips for Trade Show Success
Several years ago I attended a fledgling convention here in Indy because a few actors I was a fan of were guests of honor. Upon entry, I quickly realized that most of the booths and …
From the Design Desk: Practical Package Design Principles
If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets …
Marketing Mojo: The Future of QR Codes
A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information. QR …
Marketing Mojo: Straight Talk about Print
In college, I was addicted to the original series of CSI. I loved the characters and the drama of the crime scene-of-the-week format, but could never quite get over some of the more glaringly obvious …
From the Design Desk: Trifold and True Brochure Design – Best Practices
A solid brochure is a basic essential for any marketing toolkit. With more versatility than a business card or rack card, a standard trifold brochure is a great tool for presenting information in an easy …
Marketing Mojo: Bringing Web Content Back to Print
I consider myself fortunate to have been part of the first generation to really grow up learning on computers. When it was still cool to collect Encyclopaedia Brittanica, because Wikipedia wasn’t a thing yet. I …
Marketing Mojo: Hit the Road – Vehicle Graphics to Fit Your Budget
When I was in high school, a friend of mine had a horrible old light blue 1980’s Toyota Tercel Hatchback that we called the “Rat”. Both doors had been replaced with mismatched red paint, and …
From the Design Desk: The Designer’s Arsenal – Finding the Right Tool for the Job
Kleenex, Band-Aids, Q-Tips, and Post-Its. What do all these products have in common? Well, technically, it’s not the what the products have in common – it’s the brand. All of these are brand names that …
Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is
Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003. One of the investors on ABC’s hit …
From the Design Desk: Designing the Perfect Business Card
Business Cards are really the bread and butter of graphic design. They are among the simplest things we do, but for as commonplace as business cards are, they are one of a small business’ most …