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Tag: small business marketing

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4 Ways for your business to support the community

4 Ways for your business to support the community

  If recent events have taught us anything, it’s that communities tend to come together during difficult times. As a small business, you make up part of the fabric of our Indianapolis community. Now, you

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From the Design Desk: The Color of Emotions

From the Design Desk: The Color of Emotions

When I was in high school, I was considering a career in either graphic design or interior design and was fortunate enough to take semester-long courses in both.  In our interior design class we often

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4 Ways to Boost Your Marketing Using Social Distancing Signage

4 Ways to Boost Your Marketing Using Social Distancing Signage

Social distancing and safety signage isn’t going away anytime soon. While your business needs to adhere to Indiana’s safety mandates a while longer, customers are tired of seeing the same generic signs everywhere they go.

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Marketing Mojo: Developing Your Brand Personality

Marketing Mojo: Developing Your Brand Personality

In videogames, sometimes characters or creatures will be given a “personality” trait, boiled down to a single word that describes their nature or temperament.  Calm, silly, wild, bold, quiet – these broad adjectives serve to

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Marketing Mojo: Let Direct Mail Do the Work For You

Marketing Mojo: Let Direct Mail Do the Work For You

Adapting Time-Saving Digital Marketing Strategies to Direct Mail I won’t say that I’m necessarily “cutting edge” when it comes to technology, but I’m certainly more comfortable with them than many people. I use Alexa to

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How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns As we move forward into 2021, we all feel the pressure and uncertainty of planning for the year ahead.  What would normally be

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From the Design Desk: Is Modern Logo Design Bad?

From the Design Desk: Is Modern Logo Design Bad?

Logos are losing their individuality and becoming generic, but is that bad? Every few years the design world gets in an uproar about another business rebranding with a new logo that is, well… lackluster. The

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Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

Looking Ahead to 2021: Preparing Your Business for an Uncertain Future

I am quite sure I can speak for all of us when I say, “Good Riddance!” to 2020. This has been an incredibly difficult year on a wide range of fronts. Between the pandemic, social

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(Window) Frost Nipping At Your Nose

(Window) Frost Nipping At Your Nose

An old-fashioned technique meets modern technology Nik Rivera | Sign Specialist Window Frost, or Etch Vinyl is a specialty product that has a multitude of uses, and we put those to the test! Originally designed