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Tag: small business marketing

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Keeping In TOUCH | Avoid Contributing to Online Fatigue with Direct Mail

In the past two weeks, I’ve had two book clubs and family game night over Zoom, online hangouts with friends over Discord two or three times a week, watched a live talk show broadcast over

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Mixed Messaging | When Good Intentions in Advertising Miss the Mark

Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the

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Managing Your Brand In Crisis Mode

It’s an extremely vulnerable time for Americans as we try to balance maintaining our businesses and economy with social distancing and other preventative measures. It’s safe to say that the COVID-19 pandemic will cause some

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Thinking in All Dimensions

Designing for outdoor applications comes with a plethora of challenges and hurdles, from materials and substrates to legibility and visibility. The biggest factor is the environment itself – what forces outside of your control will

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How to use Experience Marketing to Reach New Customers

I’ve always loved going to museums. I have fond memories of both the Indianapolis Children’s Museum and the Center of Science and Industry (COSI) in Columbus, OH – both youth-focused museums that are equal parts

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Marketing Mojo | When Good Mail Goes Bad

7 Ways Direct Mail Can Go Wrong I have a weird weakness for terrible clickbait articles, particularly at 1am when I shouldn’t be on my phone anyway. I’m not usually one for schadenfreude, but years

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Marketing Mojo | Perfecting the Customer Experience

Why developing a customer service & experience mindset is just as important as your end product. Forbes contributor Chris Cancialosi recently posted an article about why Customer Experience is so important, even for small businesses.

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Marketing Mojo | A Perf-ectly Good Solution to Privacy and Protection

How to advertise, personalize and protect your retail, office, school or home space using window graphics. In every police procedural drama on television or film, there is at least one scene of the suspect staring

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Marketing Mojo | 5 Ways to Grow Your Customer Base

Promoting Positive Growth through Networking and Outreach After a frigid February, it’s finally starting to feel like Spring, and that means it’s time for things to start growing. I’m ready for the color green again.

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Marketing Mojo | Good Words vs. Good Values

Writing Persuasive Copy that Sells I went through a phase about a year ago where I thought I was being smart by ordering things for super cheap on Amazon based on the average customer reviews.