Tag: small business marketing
Marketing 101 | Finding Your Client’s Pain Points
How to tailor your self-promotions to target customer needs. We live in an age where being the “best” at something is usually an objective opinion. You see commercials and advertisements all the time for the …
Marketing 101: Social Media Burnout
Why Online Marketing is seeing a decline…and how it opens the door for Print For better or for worse, social media has become a permanent part of how we interact as a society. Whether it’s …
Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment
Let’s be honest, all of us have bought an “As-Seen-On-TV” type of product – something so flashy and compelling that we simply felt like we HAD to have it, only to set it aside and …
Marketing Mojo 5 Small Business Marketing Tips Straight from the Shark’s Mouth – Shark Tank’s Robert Herjavec, that is
Robert Herjavec knows a few things about running a small business – having grown his own internet security firm from only 3 employees to over 220 since 2003. One of the investors on ABC’s hit …
Leap Into Direct Mail!
Did you know that 2016 is a Leap Year? Leap Day is tomorrow, and is a perfect excuse for special promotions, programs or events – and there’s no better way to let your customers know …
Marketing Mojo: 4 Tips for Making the Most of your Holiday Message
For the last few years, the makers of the popular adult game “Cards Against Humanity” have done a holiday promotion where for a couple dollars, they send fans of the game a series of small …
Marketing Mojo: Stealth “Un-Marketing”
I don’t watch a lot of “live” television these days. I’ll make exceptions for a few new shows each year, occasional football games, or big events like the Olympics. The big difference between watching TV …
From the Design Desk: Creating a (Brand) Character
Unlike most comic-book characters, I would make a terrible superhero. Superman’s mild-mannered alter-ego Clark Kent was a successful, bespectacled reporter. Bruce Wayne was a shrewd and wealthy businessman by day, dark vigilante of justice by …
Marketing Mojo: Always’ “Like a Girl”
It’s rare for an advertising campaign to spark the kind of social debate that the Always #LikeAGirl campaign has generated. The widely praised video, from MSLGroup and Leo Burnett, won the PR Grand Prix last …
Marketing Mojo: 3 Characteristics of Successful Brands
Before reality TV really took over modern programming, my mother and I used to watch a lot of fashion and makeover shows. There was something fascinating about seeing how much difference a person’s appearance can …