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Tag: Strategic marketing

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The Small Business Response to COVID-19

The Small Business Response to COVID-19

As we continue to face the challenges the pandemic has created, how can small business owners position themselves for success? Stess Ringold | Graphic Designer In March of this year, we were on track for

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A New Approach to Marketing

A New Approach to Marketing

The way we connect with our customers is changing – so how do we change with it? Broadway musicals have always been a big influence on my interests and tastes since I was a little

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Mixed Messaging | When Good Intentions in Advertising Miss the Mark

Everybody loves a good sappy commercial that tugs on your heartstrings, makes you feel warm and fuzzy, or provokes a genuine emotional response. They usually pop up around holidays or special broadcast events like the

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What is Essential to Your Business?

COVID-19 has changed all our lives and how we do business. For most, sheltering in place has become a new way of life – and is critical to slowing the curve. Many others are maintaining

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Managing Your Brand In Crisis Mode

It’s an extremely vulnerable time for Americans as we try to balance maintaining our businesses and economy with social distancing and other preventative measures. It’s safe to say that the COVID-19 pandemic will cause some

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Creating Creative Campaigns using Internal Crowdsourcing

In a recent episode of NPR’s “Wait Wait Don’t Tell me” podcast, host Peter Sagal was discussing the newly christened US “Space Force,” renamed from the Air Force Space Command, and was discussing with his

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Thinking in All Dimensions

Designing for outdoor applications comes with a plethora of challenges and hurdles, from materials and substrates to legibility and visibility. The biggest factor is the environment itself – what forces outside of your control will

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How to use Experience Marketing to Reach New Customers

I’ve always loved going to museums. I have fond memories of both the Indianapolis Children’s Museum and the Center of Science and Industry (COSI) in Columbus, OH – both youth-focused museums that are equal parts

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Marketing Mojo | Combining Digital and Direct Mail

How Multi-Channel Marketing Can Benefit Your Brand Message I’m not sure if you know that this is the final season of Game of Thrones. Actually, I don’t know how you could NOT be aware of

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Marketing Mojo | Good Words vs. Good Values

Writing Persuasive Copy that Sells I went through a phase about a year ago where I thought I was being smart by ordering things for super cheap on Amazon based on the average customer reviews.