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Category: direct marketing

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The Direct Mail Marketing Formula

The Direct Mail Marketing Formula

There is no doubt that all marketing competes with all other marketing when it comes to being in front of prospective buyers eyes. That includes online, offline, audio, video, and even marketing that touches the

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When is the best time to plan your marketing?

When is the best time to plan your marketing?

The answer is simple; two part but simple. The first answer is the day you start your business. Chances are that if you are reading this, that time has past. If your business hasn’t started

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Visual Marketing Gets Remembered – Signs as Part of Your Business Marketing

Visual Marketing Gets Remembered – Signs as Part of Your Business Marketing

We have talked about it before but have you really considered the impact signs and banners can have on your business? How can they really be used to your advantage. Let’s take a look.  

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Who Should We Market To?

Who Should We Market To?

The question in this headline is often asked by start up companies, companies in a slump and companies and organizations that want to get to a new level of success. If you ask yourself, who

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99 Direct Mail Tips

99 Direct Mail Tips

This is reprinted with permission from our marketing partner, Al Lautenslager, author of Guerrilla Marketing in 30 Days and numerous other marketing books. Thanks, Al. 99 Direct Mail Tips Direct mail is one of the

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Web To Print – Your Customized, Personalized Catalog of Items

Web To Print – Your Customized, Personalized Catalog of Items

You’ve read by now, probably, the many statistics about people shopping, ordering and buying online. Some do this from websites and others do so from online catalogs. Imagine a catalog of print and marketing items

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Multi-Channel Marketing – Your Choice

Multi-Channel Marketing – Your Choice

You’ve heard from us that we are a marketing services provider. We know what that means but to you, our customers and prospects it means many things to many people. Guess what? Whatever you think

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Your 2014 Marketing Checklist

Your 2014 Marketing Checklist

As we approach the end of the first quarter, it’s not too late to plan your marketing. Jay Conrad Levinson, author of Guerrilla Marketing says there are two times that are appropriate to develop your

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Touching Your Target Market

Touching Your Target Market

We have three words for you: relevant, fresh and interesting. This is exactly what your prospects and customers are looking for when searching for solutions to their problems. The way you differentiate yourself with your

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How Many Times Does It Take?

How Many Times Does It Take?

The title of this post comes up often when planning marketing, when talking to customers and when calling on prospects. We have actually heard prospects say, “I tried direct mail once, and it didn’t work.”