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Category: direct marketing

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Who Should We Market To?

Who Should We Market To?

The question in this headline is often asked by start up companies, companies in a slump and companies and organizations that want to get to a new level of success. If you ask yourself, who

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99 Direct Mail Tips

99 Direct Mail Tips

This is reprinted with permission from our marketing partner, Al Lautenslager, author of Guerrilla Marketing in 30 Days and numerous other marketing books. Thanks, Al. 99 Direct Mail Tips Direct mail is one of the

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Web To Print – Your Customized, Personalized Catalog of Items

Web To Print – Your Customized, Personalized Catalog of Items

You’ve read by now, probably, the many statistics about people shopping, ordering and buying online. Some do this from websites and others do so from online catalogs. Imagine a catalog of print and marketing items

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Multi-Channel Marketing – Your Choice

Multi-Channel Marketing – Your Choice

You’ve heard from us that we are a marketing services provider. We know what that means but to you, our customers and prospects it means many things to many people. Guess what? Whatever you think

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Your 2014 Marketing Checklist

Your 2014 Marketing Checklist

As we approach the end of the first quarter, it’s not too late to plan your marketing. Jay Conrad Levinson, author of Guerrilla Marketing says there are two times that are appropriate to develop your

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Touching Your Target Market

Touching Your Target Market

We have three words for you: relevant, fresh and interesting. This is exactly what your prospects and customers are looking for when searching for solutions to their problems. The way you differentiate yourself with your

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How Many Times Does It Take?

How Many Times Does It Take?

The title of this post comes up often when planning marketing, when talking to customers and when calling on prospects. We have actually heard prospects say, “I tried direct mail once, and it didn’t work.”

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Instant Postcard To Extend Your Reach

Instant Postcard To Extend Your Reach

   You may be one of those people who want to extend their reach and generate new leads but aren’t sure where to start or even how to do that. Fear not. It’s time for

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Direct Mail Alive and Well – Synergistic Ideas

Direct Mail Alive and Well – Synergistic Ideas

Direct Direct mail marketing is actually still outperforming its online counterpart, according to The Gazette, a local newspaper in Montgomery County, Maryland. The newspaper reported on the results of a study released in October by

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Increasing Your Reach!

Increasing Your Reach!

In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you