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Category: direct marketing

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Multi-Channel Marketing – Your Choice

Multi-Channel Marketing – Your Choice

You’ve heard from us that we are a marketing services provider. We know what that means but to you, our customers and prospects it means many things to many people. Guess what? Whatever you think

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Your 2014 Marketing Checklist

Your 2014 Marketing Checklist

As we approach the end of the first quarter, it’s not too late to plan your marketing. Jay Conrad Levinson, author of Guerrilla Marketing says there are two times that are appropriate to develop your

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Touching Your Target Market

Touching Your Target Market

We have three words for you: relevant, fresh and interesting. This is exactly what your prospects and customers are looking for when searching for solutions to their problems. The way you differentiate yourself with your

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How Many Times Does It Take?

How Many Times Does It Take?

The title of this post comes up often when planning marketing, when talking to customers and when calling on prospects. We have actually heard prospects say, “I tried direct mail once, and it didn’t work.”

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Instant Postcard To Extend Your Reach

Instant Postcard To Extend Your Reach

   You may be one of those people who want to extend their reach and generate new leads but aren’t sure where to start or even how to do that. Fear not. It’s time for

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Direct Mail Alive and Well – Synergistic Ideas

Direct Mail Alive and Well – Synergistic Ideas

Direct Direct mail marketing is actually still outperforming its online counterpart, according to The Gazette, a local newspaper in Montgomery County, Maryland. The newspaper reported on the results of a study released in October by

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Increasing Your Reach!

Increasing Your Reach!

In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you

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How Do You Get New Customers?

How Do You Get New Customers?

          One of our favorite questions for   customers and prospects is, “How do you Get New Customers?” Many will tell us about word of mouth. Others will talk about direct

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What’s Up With the Post Office?

What’s Up With the Post Office?

                  Something is always in the news about what’s going on with the US Postal Service. Did you know that you can view their 5 year Business