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Category: marketing

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Who Should We Market To?

Who Should We Market To?

The question in this headline is often asked by start up companies, companies in a slump and companies and organizations that want to get to a new level of success. If you ask yourself, who

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Marketing Frequency – It’s a Process, Not An Event

Marketing Frequency – It’s a Process, Not An Event

You’ve heard it here and you’ve experienced it. Marketing is a process not an event. Marketing is made up of many, many, many, many things all working together but how many times does it take

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7 Steps to Effective Sign Marketing

7 Steps to Effective Sign Marketing

When marketing a business, one of the first things you have to do is to get a prospective customer’s attention. This means that you have to stand out from the many marketing messages that consumers

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December Marketing Checklist

December Marketing Checklist

    Read these, check these off, figure out what to do next, don’t procrastinate, celebrate small successes, celebrate large successes: Continue business development in any fashion despite Holiday schedules. Some one is going to

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Six Marketing Things To Do For Sure

Six Marketing Things To Do For Sure

  Consistent Product and Service – Make sure you have a consistent product and service with the utmost quality and a high degree of customer service. In the world of marketing this translates into a

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What is your Brand?

What is your Brand?

When you market your business, what role does your brand play? Is it front and center or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every

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You Are An Expert

You Are An Expert

Did you know you are an expert? Whether you claim it or not, your customers do. People like to buy from experts. People have confidence in experts. People trust experts. People do business with experts.

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Referrals Rock!!

Referrals Rock!!

Referrals Rock! Ask any business where they get most of their business from and they will most likely tell you, “word of mouth.” Word of mouth is one form of referrals. Referrals do rock and

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Trade Show Exhibit Best Practices

Trade Show Exhibit Best Practices

Get Attention with Graphics, Signs and Displays – Use color, attention-getting graphics, organized displays all to invite a passing visitor to engage with you. Large format signs and printing have taken trade show exhibiting by

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Marketing With Signs, Signs as Marketing

Marketing With Signs, Signs as Marketing

Want to see a sign? Just look around. They, literally, are everywhere. There are so many signs all around us that they you don’t notice them until you look for them. They do have an