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Category: new business

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When is the best time to plan your marketing?

When is the best time to plan your marketing?

The answer is simple; two part but simple. The first answer is the day you start your business. Chances are that if you are reading this, that time has past. If your business hasn’t started

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Visual Marketing Gets Remembered – Signs as Part of Your Business Marketing

Visual Marketing Gets Remembered – Signs as Part of Your Business Marketing

We have talked about it before but have you really considered the impact signs and banners can have on your business? How can they really be used to your advantage. Let’s take a look.  

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Marketing Frequency – It’s a Process, Not An Event

Marketing Frequency – It’s a Process, Not An Event

You’ve heard it here and you’ve experienced it. Marketing is a process not an event. Marketing is made up of many, many, many, many things all working together but how many times does it take

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December Marketing Checklist

December Marketing Checklist

    Read these, check these off, figure out what to do next, don’t procrastinate, celebrate small successes, celebrate large successes: Continue business development in any fashion despite Holiday schedules. Some one is going to

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Referrals Rock!!

Referrals Rock!!

Referrals Rock! Ask any business where they get most of their business from and they will most likely tell you, “word of mouth.” Word of mouth is one form of referrals. Referrals do rock and

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Trade Show Exhibit Best Practices

Trade Show Exhibit Best Practices

Get Attention with Graphics, Signs and Displays – Use color, attention-getting graphics, organized displays all to invite a passing visitor to engage with you. Large format signs and printing have taken trade show exhibiting by

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99 Direct Mail Tips

99 Direct Mail Tips

This is reprinted with permission from our marketing partner, Al Lautenslager, author of Guerrilla Marketing in 30 Days and numerous other marketing books. Thanks, Al. 99 Direct Mail Tips Direct mail is one of the

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Integrating Print Marketing with Social Media Marketing

Integrating Print Marketing with Social Media Marketing

Direct mail, signs and postcard campaigns can result in effective touches to your target market. Print still is very powerful and you should be using it, planning it and making it a significant part of

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Touching Your Target Market

Touching Your Target Market

We have three words for you: relevant, fresh and interesting. This is exactly what your prospects and customers are looking for when searching for solutions to their problems. The way you differentiate yourself with your

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How Many Times Does It Take?

How Many Times Does It Take?

The title of this post comes up often when planning marketing, when talking to customers and when calling on prospects. We have actually heard prospects say, “I tried direct mail once, and it didn’t work.”