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Category: positioning

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Modern Day Branding and Identity

Modern Day Branding and Identity

Modern Day Branding and Identity Take just a minute and think, What does your brand communicate to your targeted audiences? You have the company colors, a logo, maybe a tagline and a certain look and feel

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A Trusted Marketing Source

A Trusted Marketing Source

  Think about the title of this post for a moment. Many companies do business with us because they trust us and have confidence in our work. In fact, that is the number one reason

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When is the best time to plan your marketing?

When is the best time to plan your marketing?

The answer is simple; two part but simple. The first answer is the day you start your business. Chances are that if you are reading this, that time has past. If your business hasn’t started

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Visual Marketing Gets Remembered – Signs as Part of Your Business Marketing

Visual Marketing Gets Remembered – Signs as Part of Your Business Marketing

We have talked about it before but have you really considered the impact signs and banners can have on your business? How can they really be used to your advantage. Let’s take a look.  

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Marketing Frequency – It’s a Process, Not An Event

Marketing Frequency – It’s a Process, Not An Event

You’ve heard it here and you’ve experienced it. Marketing is a process not an event. Marketing is made up of many, many, many, many things all working together but how many times does it take

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December Marketing Checklist

December Marketing Checklist

    Read these, check these off, figure out what to do next, don’t procrastinate, celebrate small successes, celebrate large successes: Continue business development in any fashion despite Holiday schedules. Some one is going to

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What is your Brand?

What is your Brand?

When you market your business, what role does your brand play? Is it front and center or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every

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You Are An Expert

You Are An Expert

Did you know you are an expert? Whether you claim it or not, your customers do. People like to buy from experts. People have confidence in experts. People trust experts. People do business with experts.