What is it about post-it notes and other sticky type note paper that is so powerful? I can write a note on a regular piece of paper and tape it to something, but the Post-it has the power of convenience. Breakdown the value of the Post-it and it’s about convenience and getting your attention.
The Post-it is the right size for all those notations of things you MUST do and says “LOOK NOW!” So whether you write it as a reminder for yourself, or for someone else, it immediately draws your attention. You now see similar sticky notes on newspapers, which draw your eye to a promotion or sponsor, as well as on direct mail.
Add handwriting to the note and it’s easy to think someone in your office left that post-it note on that direct mail piece that was just dropped on your desk. If you think about it, the Post-it note is the “share button” of the offline world.
It is easy, can attach to the content you want to share, and you can add a personalized note. Can you take such a simple concept and use it in your product or service? Likely. Think of something that will be easy to use and focus attention.
Maybe it’s a giveaway, a sample or starburst sticker on one sheet among many. While more and more stories around marketing are on social media, email marketing and video, the simple post-it note or something in the off-line world will likely have a higher response rate and engagement because that channel is less crowded.