As business owners or anyone in charge of marketing to consumers, we understand how difficult it is to try to implement the variety of media channels available to you to reach those consumers. AlphaGraphics Cary has just rolled out BeyondMail to help you leverage multiple marketing channels in one step.
Here’s how it works, we get your list, print and Mail it, and then upload it to the platform for it to match those same individuals that we mailed for you to their Face Book accounts. Your ad will show to them. A retargeting pixel is provided to your website so we also send ads via Google Display Network. On top of that, if they are in the USPS Informed Mail data base, the USPS will email them an image of your direct mail piece. And finally, we provide a phone number that forwards to your number but also records the conversation between your customers and your team.
A custom dashboard will allow you see how it’s working for you in real time.
It took us a while to find a solution for this. We have spent enough time with retailers, and even online marketing executives who just don’t have the resources to manage all the various channels. But we feel we have the right platform now to create value, drive engagement and increase sales. With the Holiday Shopping Season fast approaching we feel retailers can benefit the most.
One simple stop provides you with both offline and online marketing. At a cost of around $0.20 for the “BeyondMail” part it’s a great value. Trackable and proven to provide better results than one channel alone.