Brand Storytelling: A Discussion Around the Need for and Benefits of Video Content in 2020 and Beyond
We’ll be taking a look at how and why brands are adopting innovative approaches to storytelling, specifically with video. From brand origin stories and case studies to philanthropic stories that reflect the values of the organizations telling them, we’ll draw on the work of marketing thought leaders on why storytelling brands are winning, what separates the hits and misses, and how to employ a storytelling framework in your organization.
|Don Snyder works for McClatchy’s digital agency, Excelerate, in both business and sales staff development. In addition to working with internal teams, he heads the development of external strategic partnerships for Excelerate’s brand content studio. Don comes to McClatchy with over a decade’s worth of experience in the digital advertising space on both the client and agency sides of the business.|