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Category: Direct Marketing

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Print Marketing Rules the Local Domain

Marketing for small businesses is all about getting to know your local customer base. The flower shop with a 20-mile delivery radius or the bike shop that offers service to customers throughout the surrounding 10-mile areas—these

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Print Marketing: Your Physical Complement in a Digital World

The Direct Marketing Association (DMA) found that direct mail has a response rate that’s more than 30 times greater than email marketing. The business is expected to increase in value more than 225 percent by 2024. And this is

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6 Ways to Market Locally with the Help of AlphaGraphics

For any small business, being able to reach out to your community and generate local business is the single biggest tenant of your success or failure. Simply put: if you’re not attracting local customers, you