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Category: Marketing Strategy

Business Signs

8 Eye-Opening Business Signage Stats You Need to Know

Any smart business owner knows that it takes more than just a great product or model to operate a successful company. The true driver of success is sales, and sales stem from good advertising and branding.

Trade Show Graphics

How to Stand Out at Your Next Trade Show

Trade shows are a critical venue for your business to increase its visibility. Whether you’re new to the scene, pitching a new product, or simply keeping up with industry trends, it’s crucial to create an alluring,

Custom Signage

Getting Noticed with Custom Signage: Tips on Design and Placement

The forward-facing signage at your brick and mortar establishment can be considered your biggest asset in branding. Think about McDonalds, Target, Starbucks and other instantly-recognizable chains. What do they all have in common? Iconic signage. What’s more,

Marketing Automation

Simple Marketing Automation Will Save You Time in 2017

Marketing Automation: The Way of the Future Marketing automation is the way of the future and in the coming years, it could determine the success or failure of many businesses. Those that adapt and streamline

Engage Local Customers

8 Ways to Engage Local Customers Each and Every Day

Local small businesses live and die by their reputation among customers in a well-defined geographic area. If your local customers love your business and identify with your brand, business can boom quickly and grow steadily. If

Print-Marketing-1400x934

Print Marketing: Your Physical Complement in a Digital World

The Direct Marketing Association (DMA) found that direct mail has a response rate that’s more than 30 times greater than email marketing. The business is expected to increase in value more than 225 percent by 2024. And this is

AlphaGraphics-Local-Marketing-1400x933

6 Ways to Market Locally with the Help of AlphaGraphics

For any small business, being able to reach out to your community and generate local business is the single biggest tenant of your success or failure. Simply put: if you’re not attracting local customers, you