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International Print Day 2017

AlphaGraphics Celebrates International Print Day 2017

Starting October 18, the digital world will be dedicated to the celebration of a very tangible topic: print media. International Print Day 2017 (#IPD17) is a day meant to recognize the history, evolution, and accomplishment of print

Large format printing

How to Optimize Your Large-Format Printing

Large-Format Printing: Optimized Large-format signage is a cornerstone of any business’ marketing plan. From the window signs that announce your next sale to the trade show banners displaying your company branding, going big with your print materials means getting

Marketing Automation

Simple Marketing Automation Will Save You Time in 2017

Marketing Automation: The Way of the Future Marketing automation is the way of the future and in the coming years, it could determine the success or failure of many businesses. Those that adapt and streamline

Print-Rules-Local-Marketing-1400x934

Print Marketing Rules the Local Domain

Marketing for small businesses is all about getting to know your local customer base. The flower shop with a 20-mile delivery radius or the bike shop that offers service to customers throughout the surrounding 10-mile areas—these

Experiential Marketing

What is Experiential Marketing and How Can Print Promo Products Help?

It’s no secret that traditional advertising is being met with adversity and animosity today. People have no tolerance for spam emails, pop-up ads, commercials and a slew of other tried and true advertising staples. As

Engage Local Customers

8 Ways to Engage Local Customers Each and Every Day

Local small businesses live and die by their reputation among customers in a well-defined geographic area. If your local customers love your business and identify with your brand, business can boom quickly and grow steadily. If

UX Design for Forms

How UI/UX Principles Can Improve Your Printed Forms

The general principle of form design is to create a form that is both user-friendly and is compatible with your business’s image-based recognition system requirements. In layman’s terms, your customers and your technology solutions should be able

Print-Marketing-1400x934

Print Marketing: Your Physical Complement in a Digital World

The Direct Marketing Association (DMA) found that direct mail has a response rate that’s more than 30 times greater than email marketing. The business is expected to increase in value more than 225 percent by 2024. And this is

AlphaGraphics-Local-Marketing-1400x933

6 Ways to Market Locally with the Help of AlphaGraphics

For any small business, being able to reach out to your community and generate local business is the single biggest tenant of your success or failure. Simply put: if you’re not attracting local customers, you

Brochure-Hollywood-Screenplay

Why Your Brochure Should Read Like a Hollywood Screenplay

Brochures are Boring Brochures have a tendency to be lackluster. Blockbuster Hollywood Films, on the other hand, are not. What is it about a great film that captivates and builds an audience? It’s the story.

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