Getting Back on Your Feet with Direct Mail Marketing

The COVID-19 pandemic has brought about an unprecedented time in our world.  Businesses of all sizes, and even entire countries have been brought to a screeching halt.  The economic effects have been nothing short of disastrous.  Over 20 million Americans lost their jobs last month, with a current national unemployment rate of 14.7%, the largest since the Great Depression.  But while many are ready for 2020 to come to an end, we see plenty of reasons for optimism.

As businesses prepare to slowly and safely re-open, an old marketing tool that has been around for many years is ready to prove that it might be more valuable now than it has ever been.  Direct mail marketing traces back to as early as 1,000 BC!  Advertisements and announcements were written on stone and papyrus to help get send their message to the masses.  And over 1,000 years later, we still use direct mail as a pillar to multi-channel marketing campaigns.  It’s a great way to get the word out about your business or non-profit to others that normally may not get to hear your stories.

So how do you rebound and get your business back on its feet?

Budgets during these times can become tighter, and unfortunately, marketing budgets are typically the one of the first areas that get reduced.  However, direct mail marketing is a great and cost-effective way to help you get noticed.  Right now, hundreds of millions have been forced to self-quarantine for their safety and for the safety of those around them.  With less of the hustle-bustle of picking the kids up from school, getting them to their activities, making it to dinner with friends or to the gym for a daily workout – almost everyone has more free time at home.

More than ever, mail is getting the attention it deserves!  Event before the pandemic, PebblePost, found that nearly 90% of decisions about retail, financial and automobile were made in the home.  And direct mail pieces stay in the home. In fact, RetailWire reported that the average shelf life of direct mail pieces stays in the home for 17 days!  With more time spent at home, you can bet your message will be seen & studied by household decision makers.

But what if your direct mail marketing could do even more for you?

Did you know that in 2017, the United States Postal Service introduced Informed Delivery?  With over 20 million users currently enrolled, each day exterior images of your mail are emailed, allowing a secure glimpse of the mail that is headed to your home.  Each scanned piece of mail is shown in black & white, so it can be tough to stand out in the crowd.  However, one of the free services we provide to our customers is an additional color image of your direct mail piece along with a direct link to your website or other URL that appear at the top of a your recipient’s daily Informed Delivery email.  It’s multi-channel marketing for a fraction of the price!

For a free consultation and to learn more about how you can get the most out of your direct mail marketing campaign, contact AlphaGraphics South Charlotte & Ballantyne today at (704) 849-9292!

Posted by Katie M. - Director of Marketing

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