The impact of COVID-19 has resulted in store and business owners needing to work harder to convey to their messages and encourage customers to take action. As customers return to onsite shopping, how will you ensure you are putting your best foot forward? Compelling visuals have long been proven to impact sales, and now, more than ever, these tools can be used to inspire action! Window graphics and wall graphics can promote, energize, and reinvent any space or grab the attention of a potential customer walking past your business. Whether it’s to engage customers, promote a new product, or to encourage team building in your company break room, window and wall graphics get noticed! Here are 4 powerful ways window and wall graphics can be used to help grow your business.
1-Branding & Messaging
According to one report, 48% of consumers say the most critical time to gain their loyalty is when they make their first purchase or begin service. Strong and consistent branding not only sets your company apart from the competition, when integrated into a fully developed branding experience, it can also build relationships and invite customers to experience your product or service. Give your customers a reason to do business with you by communicating your brand with eye-catching window and wall graphics. Window and wall graphics are a bold visual representation of your messaging. For a complete branding initiative, pair strong visuals with other marketing initiatives, including direct mail, catalogs, posters, full vehicle wraps, or trade show materials. These efforts all help position your business, establishing a positive experience potential customers will associate with your brand.
2- New Product & Services Launch
Whether it’s your first time launching a product or you’ve done it multiple times, you’ll want to include bold window and wall graphics as part of your marketing campaign. Some research suggests you have a tenth of a second to make an impression. Window and wall graphics are excellent visual communication vehicles that maximize your marketing dollars. Paired with attention-grabbing graphic design, these tools can ensure your product or service is getting the visibility you need.
3- Seasonal Promotions
Seasonal marketing is more than just putting up storefront holiday lights or a flag outside your door; it’s about powerful visuals and content executed in a way that emotes emotion. Creating emotional connections with your audience is one of the best ways to reach your audience, and seasonal promotions offer an excellent opportunity to capitalize on the emotional value of your service or product. Use window graphics to entice customers into your store or wall graphics to turn an ordinary wall into a “can’t miss” centerpiece that has customers feeling all the seasonal feels. Better yet, we can design window and wall graphics that peel right off, can be repositioned, and don’t leave any damage, making them ideal for temporary promotions. While you’re at it, take advantage of impulse buying while customers are waiting at the check-out with a point of purchase display.
Join the latest trend by displaying your company history or mission statement with custom wall graphics. What was a simple walk down the hall can now be an opportunity to make your employees feel appreciated and inspired every day. It also encourages team building and internal brand awareness. Other ways to optimize unused company wall space include:
- Company timeline
- Highlight sales success story
- Motivational messages/quotes to inspire employees
- Promote internal philanthropic initiatives
Your Pineville and South Charlotte, NC Resource for Window & Wall Graphic Design and Printing
Whether you need graphic design assistance or already have a design in place, our South Charlotte print center in Pineville, NC, has over 30 years of experience in the print, marketing, and sign business. Our skilled team of designers and marketing specialists uses only the latest technology, and we strive for quality in everything we do. In fact, you’ll find in working with us that we are more than just a printer, we’re a business partner you can rely on to troubleshoot any problem that arises, getting your project designed, produced and out the door without hassle. Contact us today to learn how our talented team can work closely with you to design and create engaging window wall graphics that get noticed and get business!