It’s often said that a customer needs to have somewhere between 7 or 8 “touches” with your business before they make a purchase. That’s a lot of effort before you can finally close the deal! Those marketing dollars add up quickly. But, it’s important to remember that a touch doesn’t necessarily mean the same touch all the time!
That’s where cross media marketing comes in. Think about it this way. To your customer, is the 7th piece of direct mail they receive in a span of time more powerful than if they would have received this piece after 6 varied and intentional touches from an email, your website, a promotional item, etc.? Obviously, your audience won’t respond as well to a piece that they feel they have already received seven times! Considering this, it’s about time you start looking into stepping up your cross media marketing game.
At AlphaGraphics Chicago North we love printing, but we especially love seeing a print campaign’s success being drastically boosted by the power of cross marketing techniques. We specifically employ the use and tracking of:
- Direct Mail
- Email Campaigns
- SMS
- PURL
- SEO
- Promotional Items
- Catalogs
- Social Media
- and more!
Multi Channel Approach
This multi-channel approach offered by AlphaGraphics Chicago North allows you to gain those much needed touches with your customers and prospects. Often times, we find businesses stuck in their ways of continuing the same old tactics in their mix with little to no added effect. Even adding one or two of these simple touches can greatly improve their success rate with their clients. Many of them wish they would have done this sooner!
Let’s Get Started
Are you ready to take the step your business to get in touch with your customers and prospects? Our direct marketing experts are ready to guide you in every step of the process. Give us a call or email us to get started with a free consultation today!