For anyone who thinks direct mail is falling by the wayside, they might want to check the latest statistics. Forty-two percent of recipients read or scan direct mail pieces, and a little more than 14 percent of individuals age 45 to 54 respond to direct mail pieces, according to findings published in the 2015 edition of the Direct Mail Association’s Fact Book. But it’s not just older folks responding to direct mail — the research showed that 12.4 percent of individuals age 18 to 21 responded to direct mail in 2013, up from just 4.1 percent in 2012.
With those kind of numbers, it’s easy to see that direct mail is far from dead. The holiday season is fast approaching, which is why now is the perfect time for businesses to get direct marketing mailers out the door and into their mailboxes to drive traffic. Not sure where to start in your direct mailer plans? AlphaGraphics provides a full and comprehensive direct mail service that guides clients from start to finish. Here’s an inside look at how we do it step by step.
At the start of the project, we don’t just create a spreadsheet of addresses. We implement real marketing strategies to create a custom direct mailer for your needs. Among the factors we identify at this stage are target audience, budget and lead generation.
Once the road map is laid out, our top-notch graphic design team will work with you to create custom graphics to communicate your message. If you already have graphics that you’d like to use, simply bring them in and we’ll take care of the rest.
After the graphic design work is completed, it’s time to print. We provide many different kinds of paper, finishes and printing methods for you to choose from. After printing, we coat each piece with a resilient UV coating to preserve its quality through the rigors of postal delivery and ensure it stays beautiful when it reaches consumers.
Any company who has sent mail before knows how complicated the process can be. Our full-service firm at AlphaGraphics knows the ins and outs of postal regulations and takes care of the complete mailing process, from stuffing envelopes to shipment timing. Plus, our affiliations with the postal service means discounted shipment rates for you.
Track & Analyze
Printing and mailing is just the beginning of your direct mail campaign. At AlphaGraphics, we use state-of-the-art technology that interacts with consumers and helps you learn more about them even after they receive your mail. This valuable information helps make future direct marketing campaigns even more powerful for your customers.
Harness the Power of Direct Mail
Ready to start strong this holiday season? Contact AlphaGraphics to find out more about our complete in-house direct mail services. From marketing strategy to quality printing production, our team does it all. And for a limited time, you can get 10 percent off your total purchase order when you use our direct marketing services. Regardless of what type of project you are working on, we provide affordable solutions that effectively reach your target audience at the right time. Send a file, request a quote or contact us anytime to get started today.