One trait that sets entrepreneurial giants apart is their willingness to question conventional wisdom. Take a common myth circulating today: the idea that print media is no longer relevant. For decades, we’ve heard that “print is dead.” This is simply untrue. In fact, physical materials like brochures, stationery, banners, and signs offer numerous advantages to online content. Let’s take a look at some of these benefits.
Web pages are ephemeral. They vanish as quickly as they appear, often failing to make an impression on the viewer. Compare this with products like business cards, which, once placed, can stay within easy reach for years. A potential client may have your card on hand for years to come, just waiting for an opportune moment when he or she will need your services. Distributing printed material is like planting a seed in fertile ground. That’s a benefit that virtual media just can’t offer.
There’s a reason why people have anti-virus software on their computers. The Internet is a hazard-filled landmine field, with unseen dangers lurking behind every click of the mouse. But no one worries about a hard drive crash when they’re looking at letterheads or printed graphics. Physical documentation of your business is a vital tool for building trust between you and your customers.
To set yourself apart from the competition, you must first create an impression of being unique, of offering something that no one else has. That’s the key dynamic behind branding, and it’s much easier to accomplish with material from a commercial printer like AlphaGraphics.
Most people rely on Google to find websites relevant to their interests. Problem is, Google is notoriously fickle when it comes to which search results it displays first. You may invest hundreds of thousands of dollars in a state-of-the-art website, only to find it buried underneath thousands of other hits. You’ll never have that problem when you rely on material created through traditional printing methods.
Studies show that most people skim web pages rather than actively engaging their content. In fact, viewers spend less than 15 seconds per website on average. On the other hand, printed media commands the average person’s interest for longer times, giving you maximum return for minimal cost.
These are a great way to combine your print and digital marketing efforts. The consumer simply scans the code with his or her smartphone to find a website, online coupon, or other promotional material.
Modern printing methods allow us to create material for your company at better prices than ever before. This means that investing in content from AlphaGraphics is not only smart, it’s also very affordable.
Right now AlphaGraphics is offering a 10% discount on all purchase orders. Why not contact us today for a free, no-obligation quote? We look forward to hearing from you. Call or stop by today to “Increase Your Reach!”