Everyone has walked down the street at some point and stopped in their tracks to gawk at a compelling poster or perhaps a brightly-colored window cling. Whether the sign was promoting a special sale or simply wishing those passing by a holiday greeting, holiday window graphics are a great way to get attention and help your business stand out in a crowded marketplace. However, did you know that you must apply these colorful marketing messages before the weather drops below 46 degrees Fahrenheit? Learn all the great uses of these clings and best practices for application. 00
Competition for Market Share Starts Early
Once upon a time, holiday shopping started only a few weeks before Christmas, but today’s sellers have stretched the season to start before the ghosts and ghouls come out at Halloween! Get the jump on the competition by ordering your holiday window graphics now and adding them to your promotions calendar.
Boosting Holiday Sales
Boosting holiday sales requires more than simply sticking up a “Sale” sign in your window. You will need a cohesive marketing campaign and a snazzy message that will keep people engaged and coming back throughout the season. The first step is creating an interesting display or series of messages on your windows. Encourage customers to take a specific action such as becoming a fan on Facebook or sending a link to friends to receive a discount. Feel-good messages about sharing with others and being intentional during the holiday season are also great ways to foster a connection with your brand.
Displaying your business hours on a wall of windows is a great way to ensure that shoppers know exactly when you are going to be open and closed throughout the holiday season. The last thing you want to do is hide your hours of operation on a small sign as it can be frustrating to customers who come ready to shop and spend money only to find that your place of business is not accepting clients. Many businesses change their core hours of operation around the holidays, so use a large window graphic to get the word out inexpensively.
Reinforce Your Brand
One of the great things about window graphics is that they’re incredibly versatile and available in a wide range of colors and styles. Whether you’re looking for window, wall or floor graphics (or finding a way to create a branded look throughout your store), the professionals at AlphaGraphics can help you define just the look you need to grow your sales.
The weather is still rather warm, but that certainly won’t last in the Windy City! You will need to get your graphics in place long before Saint Nick makes his annual appearance because temperatures below 46 degrees are not ideal for applying window clings. Fortunately, once applied they are very durable, so be sure you call AlphaGraphics at 312-428-4850 or go online today to make an appointment at our new location on Michigan Avenue!