With 2017 quickly approaching, many businesses and organizations are taking time to reflect on the past year. The start of a new year presents an excellent opportunity for growth, both personal and professional. At AlphaGraphics, we believe that the best way to capitalize on this sense of anticipation and excitement is with refreshed marketing materials.
When to Update Your Marketing Materials
In the hustle and bustle of running a business or organization, many people overlook their marketing materials. If you have logos, graphics and signs that aren’t effectively communicating your company’s message, success will be harder to find. Today’s consumers expect marketing materials that not only get the job done, but are impactful and memorable. Companies should consider updating their marketing materials any time there has been a significant change within the business. It is also a good idea to refresh and renew these materials every few years.
Start at the Beginning
The first step in overhauling your marketing plan involves creating a clear and cohesive strategy. This means making a careful review of recent marketing efforts and evaluating their results. Make note of those things that were most effective as well as efforts that did not yield the desired outcomes. When considering a plan of attack for 2017, it is also important to take a look at larger marketing trends. There is nothing wrong with taking a cue from industry leaders and tailoring your marketing efforts along those same lines. If you want to create effective marketing materials, you need to have a clear vision of where you want to take your company or organization in the coming year.
The Power of Business Cards
In the age of digital communications, many people overlook the power of a well-designed business card. There may be a point in the future where business cards are obsolete, but we’re just not there yet. Your company business card is an excellent opportunity to not only deliver basic contact information, but to make a lasting impression. Printing technology has allowed the design and manufacture of business cards that go far beyond the traditional white/cream card stock with black text and a company logo. Today’s business cards come in a wide array of weights, textures and colors. Many feature graphic design elements that increase visual appeal to the point where people will keep the card for years rather than tossing it out or recycling it.
When it comes to creating updated marketing materials, many clients turn to AlphaGraphics for help. Our professional design team can help you transform your ideas into materials that deliver according to your specific brand, budget and marketing strategy. Contact us today to learn more about our services or with any questions or concerns you might have. We offer free estimates on jobs of all sizes and are committed to helping you make 2017 the very best year possible for your organization or business.