Having the ability to give informative, engaging presentations can help a company or organization meet its stated goals. However, there are a number of ways that even a carefully planned presentation can go wrong. The following tips are offered by AlphaGraphics to assist in the creation of presentation materials that effectively communicate a message and are sure to make a lasting impression.
Preparation is Key
The importance of being properly prepared cannot be overstated. Preparation begins by thoroughly researching the topic at hand and outlining the key points that will be made during the presentation. It is also important to do multiple practice runs, identifying areas where the presentation falls flat or where additional emphasis for supporting information should be included.
Considerations for Printed Materials
Each and every presentation is unique, and many rely upon printed material that will be handed out to the audience. These materials must be carefully designed to impart information in a concise format. This is not the place to revisit every point made during the presentation. Printed materials should provide a recap of what was shared.
Design an Effective Layout
The information included in presentation materials is important, but the layout also deserves careful consideration. Pages should be designed to be accessible and readable. That means leaving plenty of space around the edges, breaking heavy text into concise chunks of information, and choosing a type of the appropriate size and with the right degree of contrast. If a great deal of information will be distributed, consider including materials into a binder, folder or other option that will make it easy to keep materials together both during and after the presentation.
Once the presentation materials have been designed, proofread and checked for accuracy, the next step is to have them printed. A good rule of thumb is to err on the side of printing too many copies versus printing too few. Those in attendance during a presentation may request additional copies, and in certain circumstances, additional attendees may show up. This is also the time to consider if any other presentation materials should be included, such as larger signs, posters, banners or a brochure. Consolidating a print order saves money and ensures that materials will arrive at the same time.
Consider Calling in the Pros
When a lot is riding on a successful presentation, many companies rely upon professional design and printing services. By working with an established print shop, creating an impactful and memorable presentation materials is simplified. At AlphaGraphics, our team of highly skilled graphic design and print professionals is here to work with you to design a presentation package that meets your objectives.
Feel free to contact AlphaGraphics today to discuss your next presentation. We offer free estimates on jobs of all sizes, and can also answer any design or layout questions that you might have. We look forward to working with you to make your next presentation a success!