The marketing space is constantly changing, thanks to developing technology and evolving customer preferences. It is no longer enough to merely create a few ad campaigns and hope for the best; these days, your marketing strategy needs to continue to evolve to keep up with the way that your customers want to receive their marketing messages. Here are three trends for 2017 that your business just cannot afford to ignore:
Attention spans are getting shorter and shorter, meaning video is playing an increasingly important role in marketing strategies. Rather than trying to get your customers to read through a lengthy document explaining a complex topic, you can often get your point across much more quickly with a short, simple video demonstration. A video is also highly shareable, helping your message to spread on social media. When your customers like what they see, they can share your video with their friends and followers, helping you to get even more reach with your message.
Interactive content is another great way to improve your marketing reach through online shareability. Customers don’t want to simply be told what they want or what they should think; they enjoy playing a role in receiving that message. Things like quizzes, polls and other interactive methods can help your customers to get involved with your messaging, thus increasing the likelihood that they will continue to remember your brand going forward so that your organization will be at the front of their minds when it comes time to make a purchase.
Your prospective customers have a variety of methods for engaging with your marketing messaging, so you want to ensure that there is solid brand recognition across all types of media, including print, online, video and social. With so many messages bombarding your viewers each day, it is difficult to stand out from all the noise. By creating a consistent style and format for your messaging, you enable your customers to recognize your content at a glance so that they can always find the information they need when they need it. You want your customers to instantly know which pieces of content are from your brand so that they can develop a cohesive impression of what your brand is all about.
Although trends are shifting towards more and more online marketing, that does not mean that traditional print advertising is dead. Here at AlphaGraphics, we can assist you with all your commercial printing needs. We have just opened up a new location on Michigan Avenue to accommodate the growing demand for our services. With this new location, we can still provide the fast turnaround time you have come to expect from us. Call us today to schedule an appointment to stop by our new location to learn more about our services and how we can help your business with its marketing efforts.