It has been months in the making, but our AlphaGraphics team is so excited to announce that we’ve launched our new website! Ordering online has never been easier or more secure, and we’ve created full catalogs of materials that are specifically designed for your business needs. Search by type of business as well as the type of print product that you need. Now that you know about our big news, how do you make a splash by promoting your website? We’ve got three hot tips that marketers will love:
1. Tune Up Your Keywords
How can you drive more traffic to your site without spending thousands of dollars a month on advertising? One of the best ways is to be sure you’re fully utilizing keywords on your website and in all the content that you publish on your site. Understanding Google keywords and how best to utilize them means finding keywords that are highly searched, yet do not have a lot of competition. Doing this can be challenging, but as long as you get creative, you should be able to find keywords that will speak to your core audiences.
2. Create Keyword-rich Content
If you have a blog, you can use the Google Keyword Planner inside AdWords to discover interesting new keywords that you may not have expected and that relate to what you do. It’s also a great way to determine the specific versions of your keywords that are being searched most often by customers. It’s important not to over-use keywords, though. You should always write to engage and entertain readers with intriguing or unexpected information, and not to cater to search engines!
3. Be a Prolific Writer
Websites that have fresh content added to them on a regular basis are much more likely to receive organic leads from Google. This inexpensive way of “advertising” is highly effective and allows you to reach people who are interested in the topics that you know the most about. Creating a blog also allows you to position your business as an expert, so others are more likely to come to you for advice and customers can find answers to their frequently asked questions or problems right on your site. Staying engaged on social media is important, and that means more than simply posting your blogs on Facebook. Today’s highly-engaged social media mavens are constantly interacting with their audience, which can make a difference in building relationships when it’s time to ask for a sale.
Find even more website-boosting promotional ideas from AlphaGraphics on our new website! Our friendly and knowledgeable team can support all of your printing, banner, graphic design and promotional needs. Give us a call today at 312-428-4850.