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Tag: design

Postcards and Mailers

Need to Start a Promotional Postcard Mailing and Don’t Know Where to Start?

This month, one of my newer clients, Draper & Kramer Mortgage, asked for more information on a promotional postcard mailing to Logan Square in Chicago and a specific neighborhood in Oak Park. The catch? He didn’t have

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Design to Print: Developing your Branding/Business Package

Design to Print: Developing your Branding/Business Package

Whether you are starting a new business in Chicago, or revamping your existing business, it is important to have a consistent branding package. From business cards and letterhead, to envelopes, labels, and more, it is

What is Branding and Why is it Important?

What is Branding and Why is it Important?

Branding is the process of using an image or a word to identify your company and/or its products. It is what separates you from your competitors and helps customers remember a product. It is what

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Getting Creative with Brochure Folds at AG

Getting Creative with Brochure Folds at AG

Brochures are a powerful way to communicate a lot of information in a concise and clear way.  Your aim in producing a brochure could be advertisement, informative, or somewhere in between, but your goal should

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The London Olympics and the Importance of Branding

The London Olympics and the Importance of Branding

Not only is the Olympic Committee serious about enforcing regulations on sporting, such as the disqualification of 8 badminton players for purposefully botching matches this weekend, but they are also becoming known as being strict