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Tag: Direct Mail Marketing

Postcards and Mailers

Need to Start a Promotional Postcard Mailing and Don’t Know Where to Start?

This month, one of my newer clients, Draper & Kramer Mortgage, asked for more information on a promotional postcard mailing to Logan Square in Chicago and a specific neighborhood in Oak Park. The catch? He didn’t have

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Sending Direct Mail is Even Easier with USPS Every Door Program

Conventional wisdom these days suggests that internet marketing smashes all other types in this age of instant information. Many businesses now pour their marketing budget into email, pay-per-click and social media campaigns, leaving their old

5 Tips to Help You Create a Successful Direct Mail Campaign

5 Tips to Help You Create a Successful Direct Mail Campaign

In the age of the Internet, many businesses focus the majority of their marketing efforts on online channels. But don’t be too quick to count direct mail out. Direct mail marketing is still highly effective