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adminus711

All posts by adminus711

Happy delighted businesswoman looking at her mail

Why the Digital Generation, aka Millennials, Loves Mail

You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more

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Maintaining Employee Morale While Working Remotely

If you were fortunate enough to maintain your business operations the past few months while allowing staff to work from home, you know that transitioning an entire workforce from the office to remote work presents

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7 Activities to Do with Your Kids While at Home

  The global health crisis has disrupted almost every aspect of our lives, but it has also affected our children. With schools closed, sports and clubs paused, and social events canceled, our kids are also

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Keep Your Mind and Body Active from the Comfort of Your Home

With businesses closed and jobs transitioned to remote work, most of us have been stuck at home for weeks on end. Worse yet, there’s no telling when this pandemic could end, which can add to

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12 Ways Business Owners Stay Productive During Uncertain Times

  COVID-19 has led to widespread changes in our personal and professional lives. As people self-isolate and cities implement shutdowns, our businesses are feeling the impact. It may seem that the policies in Dallas and

Worker in printing and press centar uses a magnifying glass

Visual Differences Between Digital and Offset

Gone are the days of debating the benefits of digital vs. offset printing. With the quality being nearly indistinguishable between the two, most marketers hardly think about it anymore. However, there are still production differences

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Does Your Multichannel Strategy Need an Update?

Does Your Multichannel Strategy Need an Update?

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a

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Is Social Media Print’s New Best Friend?

Is Social Media Print’s New Best Friend?

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print

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5 Considerations for Creating Standout Mail Pieces

5 Considerations for Creating Standout Mail Pieces

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a

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Print in 5 Dimensions

Print in 5 Dimensions

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece