Please enable JavaScript, then refresh this page. JavaScript is required on this site.
E
Effective Marketing Copy Made Easy

Effective Marketing Copy Made Easy

Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a few simple tricks will increase your ability to grab your audience’s attention and communicate

T
Tips for Ordering Promotional Products

Tips for Ordering Promotional Products

Promotional products, whether common items such as pens and refrigerator magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multichannel marketing campaign. They tend to be

5
5 Updates to Freshen Up Direct Mail

5 Updates to Freshen Up Direct Mail

Are you looking for ways to spice up your direct mail campaigns? Even if your response rates remain high, are you looking to freshen things up? Here are a few ways you can update your

5
5 Ways to Trim the Print Budget without Compromising Results

5 Ways to Trim the Print Budget without Compromising Results

5 Ways to Trim the Print Budget without Compromising Results   Want to get better results with a smaller investment? Try these simple tricks. Plan smart. Simple mistakes often can be avoided with a little

T
Tips and Tricks for Selecting Colors

Tips and Tricks for Selecting Colors

Color sells. It increases brand recognition, improves comprehension, and can motivate purchase decisions between products. Color also identifies. The United Parcel Service, IBM, and Home Depot are all synonymous with specific colors. Some companies even

I
Is Your Direct Mail Trustworthy?

Is Your Direct Mail Trustworthy?

People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can

A
Are You Designing for Visual Impairment?

Are You Designing for Visual Impairment?

When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it convey the right message (strength,

7
7 Ways to Maximize Impact on a Small Budget

7 Ways to Maximize Impact on a Small Budget

A high-impact marketing campaign comes from creativity and strategy, not from having limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact, even on minimum dollars. Concentrate on a niche

3
3 Ways to Make More of Your Data

3 Ways to Make More of Your Data

One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have enough of the data to create personalized, highly relevant campaigns. This might be true in some cases, but you might also

P
Personalized Marketing: It’s Mainstream

Personalized Marketing: It’s Mainstream

From personalized coupons at the checkout counter to “just for you” recommendations at Amazon.com, personalized marketing is everywhere. While some marketers are still deciding whether to take the plunge into this “new” form of marketing

Browse Categories