Archive: June 2017
The Direct Marketing Association (DMA) found that direct mail has a response rate that’s more than 30 times greater than email marketing. The business is expected to increase in value more than 225 percent by 2024. And this is just a single facet of print marketing today! Billions of business cards and mail advertisements are printed and distributed annually in the United States, and for good reason: customers still like their paper and are more likely to act on it compared to many forms of digital marketing. This isn’t the only reason print marketing is surging, either. The efficiency of print While businesses often feel pressure to go digital in various aspects, modern advances in printing technology have made physical printing more efficient than in the past. Companies can request small numbers of prints on-demand and still have it be cost-efficient. Previously, mass offset printing required a much larger quantity of materials to be printed in order for the printing to be worth the cost, due to the higher set-up costs. Digital printing also allows materials to be produced at a local level, providing advertisers with their materials to distribute much quicker. The return on investment of on-demand printing Printing small projects on-demand—such as promotional materials—is made possible with digital printing. Companies receive a printing order (usually in smaller numbers) and print them as the order is received and processed. The costs with on-demand printing are much smaller for smaller orders due to the set-up costs associated with offset printing methods. Various promotional materials can be produced cheap thanks to digital printing. Materials for key chains and pens can be printed in an affordable, quick manner for trade shows. Mailed advertisements with coupon codes are also commonly produced, as customers are more likely to interact with them compared to an email advertisement. Signs that you see at many stores, including banners and various promotional signs, are often printed through digital printing. All of these examples illustrate the benefit of physical over digital—in cost, tangibility and value. Being able to affordably print a product that can be touched and seen in the real world is equating to a higher return on investment for many businesses in today’s crowded digital marketplace. Versatility is always in-demand Digital marketing has its limits. Pop-up ads can only be so effective and email marketing is often hit or miss. Where these mediums may fail, the versatility of print marketing often succeeds. This makes it an extremely viable complement to digital advertising. Printing packaging for products or branding merchandise for promotions is an undeniable way to improve your marketing capabilities. People may click out of your brand’s pop-ups or delete its emails, but they’re bound to notice packaging or take note of the branded swag you give them. Why? Because these items are tangible and real—more than just pixels that lack form and function. In this way, a wide number of products can be physically printed and successfully used as marketing collateral. From apparel to banners, promo materials to packaging, vehicle signage to brochures and beyond, there’s virtually no limit to the versatility of print products. If you’re looking for ways to ramp-up your advertising and marketing, it may be time to go back to basics and visit AlphaGraphics of Daytona. In a digital world, print marketing is thriving once again. See for yourself how print collateral can complement your digital advertising and consult with AlphaGraphics of Daytona marketing specialist today. Read article →
June 26 / 2017
A Product with Many Uses: With todays fast paced environments, you need something that can grab peoples attention and convey information quickly. Vinyl banners are just the product. Vinyl banners are great for promoting products, conferences, sporting events, corporate gatherings, or even personal events such as birthday or graduation parties. They are most effective if you incorporate large, bright images as they easily get attention. People usually special promotion, event, team or school. 3 Simple, Yet Highly Useful Tips:
- The type of vinyl matters depending on the occasion. Glossy banners work best when you are hanging them inside, away from natural light. Matte banners are perfect for outdoor advertising. If you hang glossy banners outside it can sometimes be difficult to read the words due to the glare during the daytime.
- If you are looking to reuse your banner, don’t include information that could easily change such as a price point or date. It’s better to advertise saying “Everything 50% Off Regular Price–This Friday, Saturday and Sunday” instead of “All Meals Just $5.99 on Saturday, May 12”. This way you’ll end up with banners that can be reused time and time again. The best part–banners can be rolled up, folded, etc., making them extremely convenient to store for later use.
- Determine the space you need to hang your banners carefully; take measurements of the space(s) when possible. Consider how you could be mounting the banners. They can be set up with grommets that allow for roping the banners, or pockets to slip poles through. If you are using ropes to tighten the banner corners, then consider the room you would need to stretch the banner.
- When designing files for larger banners, there tends to be more flexibility in terms of resolution for vector-based elements. One would be able to get away with submitting files that have a 150 dpi. Keep in mind that this does not apply to image based elements. Images such as logos and photographs should always be at 300 dpi.
- Banners that have the grommet option selected should always account for this in the bleed. For instance, the normal recommended bleed is .125 inches. On banners with grommets, bleeds are recommended to go up to a square inch on all corners.
- Remember that all files are always converted to CMYK before printing. Any neon’s and Pantones cannot be printed on banners. Be sure that when designing files for the banners, you are doing so in CMYK. This will ensure that you get a clearer idea of the color densities on your banner piece. Keep in mind that different screens produce different colors; final prints will not be able to match 100% what is seen on the screen.
June 08 / 2017