From the Design Desk: Finding the Right Fonts
It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts. I will find excuses to use them in our own internal branding as often as I am able. When it comes …
Using Printer Services to Round off a Wedding
As a newlywed, just over two months, I feel like I know a few things about weddings. Setting a date, planning the ceremony, details of the reception; all mean nothing if you do not inform …
Direct Mail: A dying form of communication?
Direct mail advertising was once a staple of marketing. It was a surefire way to make sure thousands of people see your message right in their hands. As the industry became saturated so did “junk …
Personalize Your Marketing Campaign with Variable Data
When the average person visits their mailbox generally they’re looking for a few specific things: bills, packages they’ve ordered, personal letters addressed to them and the like. What they’re not looking for are advertisements addressed …
SEO IS CRITICAL TO YOUR BUSINESS BEING FOUND ONLINE
Improving your search engine rankings through search engine optimization (SEO) helps potential customers find you when they search Google or other search engines for the products and services you offer. SEO is both an art …
Building Reliable Brand Advocates
You’ve likely heard the maxim that if you send one customer out the door happy, they will tell two other people, who will tell two other people, and so on. This is the benefit of …
Identifying Essential Back-to-School Materials for Colleges and Universities
Summer may be heralded by a campus that’s missing the majority of its student population, but the exodus of people at the end of the spring semester by no means signals the end of college …
Using Large Format Signs and Banners to Kick Off School Athletics
Back to school is an exciting time of the year for parents, students and teachers alike—especially since this time of year is also primetime for school sports of all types! From aspiring football stars at …