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Category: Marketing

Direct Mail

Direct Mail: A dying form of communication?

Direct mail advertising was once a staple of marketing. It was a surefire way to make sure thousands of people see your message right in their hands. As the industry became saturated so did “junk

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Personalize Your Marketing Campaign with Variable Data

Personalize Your Marketing Campaign with Variable Data

When the average person visits their mailbox generally they’re looking for a few specific things: bills, packages they’ve ordered, personal letters addressed to them and the like. What they’re not looking for are advertisements addressed

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Building Reliable Brand Advocates

Building Reliable Brand Advocates

You’ve likely heard the maxim that if you send one customer out the door happy, they will tell two other people, who will tell two other people, and so on. This is the benefit of