Promoting a business has never been easier than it is today, and at AlphaGraphics St. Louis, we want to help you to gain positive momentum, and the following four methods are easy and effective ways to promote your business. Using social media, direct marketing, and print and promotional items, AlphaGraphics can help you to promote your business today! These methods will help any business of any size in reaching a larger audience and greater profits.
1. Start A Social Media Conversation
Social media is easily the most straightforward way to promote a business that exists on the Internet today. While many businesses struggle with SEO and PPC, social media is a relative breeze. AlphaGraphics can help you with your Social media strategy, and make sure that it integrates and leverages your other print and marketing communication strategies.
Where SEO and PPC both have tedious learning curves, social media is all about attracting the right people and spreading a message. By simply opening the door to communication through Facebook, Twitter, Instagram, Pinterest or Google+, – and adding these important outlets to your print and marketing communications vehicles, any business can get potential customers involved while attracting their friends and acquaintances.
These people will inevitably provide valuable feedback, and if they click on those “Like” or “+1″ buttons, hundreds or even thousands of people can see that message.
2. Meet People in Person
Marketing today is primarily focused on forms of media. What many businesses have forgotten is the value in direct communication. Instead of relying on television, radio or Internet ads, they could easily be securing new customers by simply going out of their way to talk to new people. AlphaGraphics Direct Marketing and promotional marketing strategies can help you to start those conversations.
It’s never a good idea to open a conversation with a hidden agenda, so be sure to relax and speak normally. Plenty of people enjoy a good conversation, and if they are a potential customer, they are far more likely to buy from someone they trust than from some radio advertisement that they’ve instinctively learned to tune out. Never underestimate the value of face-to-face networking. Let AlphaGraphics Direct Marketing and Promotional Marketing strategies help you to have more face-to-face networking opportunities.
3. Explore Online Advertising
Everyone wants the safe, already-blazed trail to follow when it comes to the world of online advertising. Unfortunately, the “advertising blindness” phenomenon makes this a horrible path to traverse. Simply put, people learn to ignore specific types of ads after being exposed to them consistently. AlphaGraphics can help you to avoid “advertising blindness” by helping you to “stick out in the crowd” with follow up marketing tools like print and dimensional mailings and communications that make the connection to your online advertising efforts.
When dealing with online advertising, try to push into new territories that other advertisers are neglecting. Online communities, forums, budding websites and even struggling start-ups can quickly become an extremely efficient resource. AlphaGraphics can help you develop “call to action” strategies that turn interested prospects into customers.
4. Launch A Direct Mailing Campaign
When a business needs to extend their marketing reach, a direct mail campaign makes an ideal solution. At AlphaGraphics, Direct mailing campaigns are fairly easy to set up and affordable.
The first step is to compile a mailing list. The list could be made up of existing clients, or new prospects. A custom code or number should be printed on the direct mailing piece. For example a QR code could be used to lead potential customers to a specific page of your website. This is an effective method of tracking the performance of your campaign as well as measuring your ROI.
The second step is to create your content and creative approach with a target audience in mind. AlphaGraphics can help you with all aspects of the “offer” creation and the design of the mail piece – to create the look and feel of your direct mail campaign that will be targeted it to your best prospects.