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Does Your Print Collateral Need a Refresh? Here’s How to Tell

Is your marketing collateral up to date

Marketing and sales collateral are essential to every business.  Printed materials are effective ways to communicate with your clients, customers, and prospects.  Their effectiveness can be significantly diminished, however, if your content and branding are out of date.

It’s easy to take a “set and forget” approach to your marketing materials, especially when you’ve expended time and energy to create all that collateral in the first place.  Stale content, however, may not be sending the message you want to send.  That’s why it’s important to regularly audit your marketing materials.

Why should you audit your collateral?

Marketing materials that are out of day or irrelevant may not adequately represent your business.  If your company’s branding has changed, your outdated collateral may be confusing for buyers. Erroneous or incomplete information may cause frustrated consumers to disengage.

Ensuring that your collateral is fresh and up-to-date will reinforce your brand message and showcase your company’s value proposition.

When should you do a collateral audit?

Every business should perform regular audits of all marketing collateral.  Annual audits are most common but for some companies that audit should happen every quarter.  Quarterly reviews will allow you to catch necessary updates and provide opportunities to capitalize on seasonal promotions.  This is also the perfect time to align your collateral with new trends.

Beyond those routine audits, there are other critical times when a collateral audit is warranted.  Those include:

  • When new products or services are launched
  • With any company rebrand or logo update
  • Before every industry event or tradeshow where your collateral will be distributed
  • With any change to contact information, location, website, or social media

As businesses begin ramping up post-COVID, now is a great time to perform a collateral audit.  Chances are that some aspect of your business has changed over the past year and should be reflected in the materials you use to communicate with buyers.

How do you tell when your collateral needs a refresh?

As you audit your collateral, there are some important things you should consider to help determine if updates are needed.

Are materials consistent with your branding?

Review your current sales materials to see if they are consistent with your current branding.  Each piece should fit seamlessly with visuals on your website, email, and social media.  Brand recognition is important and is difficult to achieve when your collateral isn’t coordinated.

Do they speak to your target audience?

Are you using customer-centric messaging on every piece of collateral?  Your message should align with what your customers and prospects care about – their needs, challenges, and pain points.  If you use imagery with photos of people, ensure that those images will resonate with your target audience.  Think in terms of age, ethnicity, family status, and lifestyle.  Customers and prospects want to feel represented and to understand that you are prepared to engage with people in their situation.

Do they have a clear call to action?

The most effective marketing collateral will include a clear call to action.  Give buyers a next step.  Whether it’s “Visit us online” or “Call for a free estimate,” each marketing piece should include a CTA that prompts consumers to take some action.

Do they reflect your current offerings?

Businesses evolve.  The recent pandemic forced many companies to change the way they interact with consumers.  Your marketing collateral may be geared toward a pre-COVID business environment.  Take a look at how your business has changed and be sure you’re communicating those changes in your collateral.

Do they include your contact information?

Don’t forget to tell buyers how to reach you.  Many consumers prefer to pre-shop online before visiting a brick-and-mortar business.  Be sure you’re letting them know how to reach you digitally.

Don’t let your collateral fall behind

As you start the process of auditing your collateral, don’t forget to include your team in the review.  The audit is the perfect time to consult with your sales team to discern what collateral they need.  What’s on their wish list?  What’s worked for them in the past?

This might also be a good time to survey your existing customers.  What collateral resonated with them?  What CTAs moved them to respond?

Keeping your sales and marketing materials fresh and pertinent is essential to remaining relevant with your target audience.  If you haven’t revisited your collateral in a while, now is the time to do so.  And don’t forget to make a plan for regular audits in the future.

(And once you’re through with your collateral audit, it might be time to take a look at your business signage too!)

Learn more about the branding services we provide.

Download a copy of our Brand Refresh Checklist.


The Resurgence of QR Codes

The Resurgence of QR Codes

There’s no denying that the COVID-19 pandemic and subsequent economic collapse disrupted business.  Large and small companies struggled to find ways to connect, communicate, and serve their clients.  Apps like Zoom and ecommerce platforms like GrubHub and Postmates helped many businesses stay alive.

Use of QR Codes increased during COVID-19 quarantines

While newer technology may have grabbed the spotlight, a bit of throwback tech from the early 2000s steadily made a comeback.  The innocuous QR code started popping up again for a variety of uses.  Short for Quick Response code, this little square of code was introduced in the late 1990s to provide more information than a traditional bar code.    First used in manufacturing, it slowly spread to other applications but never really got much traction.  Until recently.

Download the CCC Report

Download the Report

As smartphone cameras and technology improved, the QR code became easier to access. Without the necessity for special apps, those little blocks became easier to read, making it possible to quickly link consumers to online sites like product videos, menus, signup forms, and more.  In fact, when the Connected Commerce Council conducted a survey in 2020, 76% of U.S. small businesses indicated that they relied more on digital tools and software than before the COVID-19 crisis and economic downturn.

QR can be used in new ways

QR codes provide another way to connect to consumers for a variety of purposes.  Just recently, PayPal announced payment processing through their platform using a Scan/Pay QR code.  As more people worked remotely during quarantines, some WiFi providers began using QR codes as a way for users to easily scan for access without requiring them to type in lengthy domain names and passwords.

As retailers and other businesses begin reopening post-pandemic, many rely more frequently on QR codes to continue to connect, communicate, and educate consumers.  QR codes are great ways to encourage online engagement, to provide additional product information or to suggest related products.  Cross-selling and upselling using QR codes can be an extremely effective way to increase sales without high-pressure selling.

Uses for QR Codes

  • Point of Purchase Signs
  • Product Packaging
  • Catalogs & Sales Sheets
  • Rack Cards & Handouts
  • Posters & Banners
  • Menus & Mailers

QR Codes don’t have to be boring

As QR codes evolve, they no longer need to be the simple black and white block we’ve grown accustomed to.  Designers who know the QR code “rules” can create unique codes that will get noticed.

QR codes continue to demonstrate their utility.  As their popularity grows so will their impact.  Far from being a novelty, QR codes will become an expectation of consumers and a way for businesses to augment their sales and marketing efforts.

AlphaGraphics Franklin has a team of design and marketing professionals who can help any business find creative and effective ways to use QR codes.

4 Ways for Your Business to Support the Community

Support your communitySometimes it takes a pandemic or natural disaster for a community to truly come together.  The Nashville and Middle Tennessee area learned this firsthand last year. The year 2020 brought with it devastating tornadoes, the spread of COVID-19 and the accompanying economic slump, and ended with the Christmas Day bombing in the very heart of Music City.

Local businesses often play a big role in recovering from challenges. As a member of the community, your business and employees are uniquely situated to get involved and offer help.  Lending a helping hand is not only the right thing to do morally and ethically, but it also further knits your business into the community and helps forge deeper connections to other individuals and businesses.

We’ve outlined four ways to use your brand to plug into your community and offer support.

Call Attention to Milestones

Throughout the pandemic, a lot of milestones that would normally have been celebrated didn’t get much recognition.  Acknowledging and celebrating those special occasions can show your awareness and support.  Use storefront signage, yard signs, and banners to thank essential workers, to celebrate graduations, acknowledge local events, and to show support for other local achievements or milestones.

Small in-store giveaways (like stickers, mini posters, pens, etc.) are fun ways to spread the celebration and are tangible reminders of your brand and your support.

Sponsor a Local Cause or Event

There are a lot of small businesses and non-profits in your community who need extra support right now.  Bolstering these organizations provides them the help they need and also gets your brand in front of potential customers.

Monetary support (in the form of donations to non-profits or purchases from small businesses) is always welcome but in-kind offerings of products and services can also be helpful.  Organizing a volunteer day with your employees is another way to help.  Remember to keep your brand name front and center, whether with branded t-shirts for your team or with branded signs or giveaways.  Doing so will reinforce your involvement in the community and build awareness for your brand.

Share Your Expertise

Demonstrate your value by sharing what you know.  Perhaps that means offering small workshops or lunch-n-learn events to share information (you can also do this by Zoom).  Consider creating how-to videos to share on your website or social media.  Maybe your business can offer your services to community members pro bono or at a discount.

Find the needs in your community that are the best match for the products or services you provide then find ways to help meet those needs.

Partner with Local Businesses

With very few exceptions, most other businesses in your community faced the same challenges you faced in 2020.  Partnering with other local businesses provides the opportunity to make a bigger impact in the community.  A mutually beneficial partnership, especially between businesses offering complementary services, can provide extra exposure for everyone involved.  Co-branding sales materials and signage is a great way to save money and drive customers to each other’s business.

Community Participation is Key for Your Business

As a local business, it’s important to stay involved in your community. Supporting your neighbors through tough times benefits everyone.  Your involvement not only helps other businesses and individuals, it also strengthens bonds and demonstrates your investment and support of others in your area.  Gaining recognition for your brand is a beneficial by-product of your efforts.  Your participation is a boon for everyone.

Direct Mail in 2021


2020 is finally over and we’re well into 2021.  To say 2020 was a year of challenges would be an understatement.  As rough as the year was, however, there were some valuable lessons to be learned.

One of the revelations for a lot of businesses in 2020 was how difficult it was to reach new and existing customers during lockdowns and when budgets were tightened.  Marketers learned that social media offered great ways to keep their brand in front of customers but was not so great at converting those eyeballs into dollars.

Digital marketing via email, Facebook ads, Google advertising, etc., can be effective but can also be unpredictable and costly.  Plus, as businesses were forced to pare back their marketing teams, it became more difficult to manage and monitor all those digital channels.

Surprisingly, one of the biggest lessons of 2020 was how impactful and cost-effective direct mail could be.  While digital marketing may have become the “go to” medium for building brand awareness, printed direct mail still had a vital role to play.

Consumers are inundated with marketing emails – too many to read each day.  And email filters are better at spotting and flagging marketing messages as spam.  Direct mail, however, gets directly into the homes and hands of consumers.

Print is tangible – it engages with consumers in both tactile and visual ways.  And print still provides the most robust form of customer engagement.  ROI for direct mail remains higher than other forms of marketing.  Even with recent postal rate increases, direct mail is still a bargain.

When planning a direct mail marketing campaign, there are three important elements to consider.


Your list is the most crucial piece of any marketing campaign.  Whether you need to saturate an area near your business or target a specific subset of consumers, the right list is imperative.


Once you have your direct mail piece in someone’s hands, you must prompt them to respond.  Your Call-To-Action is the offer you’re extending.  Whether that’s a coupon, a discount, an early-bird special, or some other incentive, your offer needs to be clear and compelling.


Never underestimate the creative elements of your direct mail.  Does the verbiage you’re using match the visual images on your mailer and does it speak to your target audience?  Do the graphics grab attention and compel someone to read the piece?  Your design can include specialty treatments like foil, metallic inks, soft touch lamination, or other embellishments that make your piece stand out.


Combining direct mail with digital marketing can create more memorable experiences for consumers.  The interactivity between print and digital marketing allows you to customize marketing efforts.  Print can drive traffic to your digital channels, adding more touchpoints to the customer journey.  More touchpoints in varying formats can boost brand awareness and improve engagement.

When done well, direct mail will reinforce your brand’s message and create a lasting impact.

Learn more about combining direct mail with digital marketing.

As we move through the uncertainty of 2021, every business needs to plan for the unexpected.  While we all hope business will be back to “normal” by mid-year, the future remains unpredictable.  Including direct mail in your marketing plans can help you reach customers throughout the year in ways that engage and drive business.

4 Ways to Boost Your Marketing Using Social Distancing Signage

Social Distancing In-Store Signage

A year into the COVID-19 pandemic and we’re accustomed to seeing social distancing and safety signage everywhere.  It’s become so pervasive that it often doesn’t even register any more.  And when we do notice it, it may only be because, after a year of use, the signs themselves are looking a little worse for wear.

Worn, outdated, and dirty signage isn’t appealing and it can be sending the wrong message about your business.  If you let your safety signage fall into disrepair, how seriously are you taking other public-safety protocols?  If your business signage is shabby, it’s a reflection of your brand.

Now is the time to refresh and replace your COVID-19 signage.  It’s also time to review how this signage can be put to dual use – to communicate safety information and boost your marketing efforts.

Consider these four ways to maximize your marketing with social distancing signage.

1. Align your signage with your branding

By now, everyone knows what your signs need to say.  They’re in place as reminders and to encourage people to follow basic social distancing guidelines.  Incorporating elements of your brand identity – colors, fonts, shapes, logos, icons, company mascots, and other images – will make your signs unique and noticeable.

2. Advertise your products & services

Instead of simply telling people to stand 6’ apart, try including product messages and imagery into your signs.  Use floor graphics to introduce new products, to cross-sell products, or upsell your services. Remember, many customers see your floor graphics while waiting in line and have a little idle time.

3. Get creative

Social distancing signage doesn’t have to be standard issue, cookie cutter or generic.  In fact, the more creative you get with it, the more effective it is.  In addition to branding your signage, try pulling in seasonal flair (think snowflakes in winter and flip flops in summer).  Surprise people with signs that educate or entertain.

4. Generate leads

Safety signage can be interactive!  Consider adding QR codes to signage so customers can quickly scan to learn more about your products and services.  You can also direct people to your social media or website to claim a coupon or sign up for a newsletter.  You can even include information for downloading your app or link to your online ecommerce platform.  Using safety signage to generate leads can help you grow your business long after COVID-19 signage itself is no longer needed.

Find a strategy that works for your business

Whether you opt for fun signs, lead-generating signs, or something that cross-sells, your signage doesn’t have to be boring.  The more creative you get, the more attention you’ll grab, which keeps everyone safe and helps you build your brand.

AlphaGraphics Franklin can help you develop a safety signage strategy that informs, educates, and entertains so you can get noticed and grow business.

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

Event Marketing

It’s a new year and time to start looking for new ways to market your business.  Connecting with customers may have proven difficult in 2020.  In 2021, it might be time to try new tactics to stay relevant with consumers.  Building your marketing campaigns around events, like major sporting events, national holidays, and awareness campaigns can, align your brand with things your customers care about.

Embracing big (and smaller local) events in your marketing and advertising keeps your business top of mind.  This type of marketing can create spikes in demand for your products and services.  Showcasing your business in support of events that are of importance to your customers builds engagement and can lead to increased sales.

Get Your Message Across in a Big Way

To communicate effectively, you need to be big, bold, and undeniable.  Create a value proposition for your business with an event-themed message.   Custom, eye-catching signage grabs attention and generates excitement for the event.

Signs in various shapes and sizes can create bold visual images that associate your business with the event.  Flags and A-frame sidewalk signs can draw attention, as can banners and yard signs.  Window and wall graphics do the same.  Table tents and point-of-sale signage will help drive home your message.  A well-coordinated signage package makes a big impact. (Learn more about different sign options here.)

Align Your Marketing Campaigns

Aligning your marketing campaigns with an event can help harness the excitement surrounding it.  Your campaign messaging should be personalized for your target audience.  Use images and verbiage that tie in with the event.  Your marketing messages should be relatable.  Try sharing stories that convey what that event means to you, your employees, and your business.

Coordinate the timeline for your marketing campaigns to lead into the event and be sure to select the right delivery method.  Email campaigns provide a low-cost way to communicate directly with customers,  Direct mail marketing is still the most effective means to grab consumer attention (especially when you don’t have a clean, organic email list).

Social media remains the best tool to engage in two-way conversations with consumers, before, during and after an event.  (Learn more about coordinating print and marketing campaigns.)

Share Freebies and Promo Products

Everybody likes swag!  Branded promotional products add a tangible element to any event-related marketing campaign.  Plus, those freebies keep your business top of mind long after the event.

Promo products that relate in some way to the event are the most effective, as are items that are unique or useful.  There are promotional products available for almost every budget, but some take longer to produce than others.  Plan ahead to time the availability of your giveaways with the event you’re promoting.  (Search our catalog of promotional products here.)

Tie in Charitable Giving

One of the best ways to make a big impact in event marketing is to tie in charitable giving.  People are more likely to participate in a campaign that benefits a good cause or gives back to the local community.  Show consumers that your business is involved locally and demonstrate that you care about more than just profits.

Choosing a nonprofit cause to promote humanizes your brand and empowers customers to play a role in something bigger than a simple sales transaction.  Working locally also helps you build relationships with other individuals and businesses in your area.

Big Events Mean Big Opportunities for Marketing

Event marketing provides ample opportunities to communicate in relevant ways.  These campaigns build real and lasting relationships with your customers and community.  Plan ahead and look for events, both national and local, that you can build a marketing campaign around.  Strategize with your team and ask what events, charities, or local activities they think would find broad appeal in your area.

Harness the power of event marketing to get noticed and get business while also connecting you in meaningful ways with your community.

© 2021 AlphaGraphics Franklin

8 Ways to Rethink Your Marketing Strategy in 2021

8 Ways to Rethink Your Marketing Strategy in 2021

 8 Ways to Rethink Your Marketing Strategy in 2021
Year end is always a good time to review your marketing strategy. For most businesses, 2020 was all about reacting quickly and trying to stay afloat. We know the pandemic will continue into 2021 which makes building a marketing strategy more of a challenge.

We’ve compiled this list of eight tips to help you position your business for growth in 2021.

1. Apply What You Learned in 2020

Analyze 2020Your business probably had to pivot your 2020 marketing plans when the pandemic hit. For many companies, that meant relying more on digital advertising. For others, temporary signage became a necessity. Whatever ideas you tried, now is the time to analyze what tactics worked best and which messages resonated most with your audiences. Those are the trends you’ll want to implement in early 2021.

2. Refresh Your Branding

Even in a normal year, your brand identity can shift as your business changes and grows. With all the chaos and uncertainty of 2020, your brand likely evolved more quickly than usual. Take a look at your branding to see if it still represents your business and determine how you’ll need to tweak or refresh your brand moving forward.  That strategy will pay off by keeping your brand fresh and relevant.

3. Revisit Your Target Audiences

Your target audience may have changed, expanded or retracted throughout 2020. If you’ve started offering new products or services, you may be trying to reach an entirely new customer base. If you’ve altered the way you do business (by adding online services), you may need to rethink who your ideal customer is. Identify who your messages need to reach so you can adjust your marketing accordingly.

4. Focus on Building Trust

Content MarketingTrust is the foundation of customer loyalty, now more than ever. Strengthening relationships with customers is the key to success in 2021. Content marketing offers an opportunity to continue building trust. Providing content that educates, entertains, inspires or offers needed solutions helps you connect to customers on a deeper level and demonstrate your brand’s value.

5. Personalize Your Campaigns

Personalization isn’t just a matter of including someone’s name on marketing collateral. It involves getting a relevant message in front of your audience. Leverage your customer data to develop content that aligns with the needs and interests of your audience.

6. Create Brand Experiences

Marketing is no longer a one-way conversation. There are so many ways to engage with customers and customers have come to expect brands to be responsive. Not sure how to engage?

Here are a few techniques to try in 2021:

Experiental Marketing• Develop interactive contests, quizzes or games
• Spark conversation by asking open-ended questions
• Encourage participation & acknowledge responses
• Curate user-generated content such as photos
• Create immersive experiences with experiential marketing

7. Incorporate Print into Your Marketing Strategy

The new year presents an opportunity to re-examine the value of print marketing for your business. Print can help you create memorable touchpoints in the customer journey and it helps you sidestep the challenge of digital fatigue. Print can drive traffic to your website and social media as well as providing tangible marketing opportunities that digital advertising can’t.

8. Ramp Up Your Online Presence

Your website is still one of the best marketing tools for any business. Social media channels are great for engagement, but your website is still the place consumers go to learn more about your business and to make purchases.

Websites must be optimized for search engines so it can be found. Search engine optimization, or SEO, is an ongoing process. Regularly evaluating and updating your content can improve your search rankings.

Stay Agile

The most important take-away from 2020 is the need to stay flexible and to have contingency plans. We can’t predict the future, but businesses that stay adaptable and nimble have a better chance of surviving whatever crisis may come their way.

How to Leverage Signage for Marketing Your Business

How to use signs to market your businessEvery business has signage.  It’s the simplest, most accessible form of advertising.  Signs are a big part of how we interact with the world as consumers. The types of signs we’re exposed to and the messages we see cause us to act and react with the brands delivering them.

Signage is important

Signs are powerful and multifaceted marketing tools and a visual representation of your brand.  But signs do much more.  They inform.  Signs can:

  • Inform, direct, or entice a customer to take a desired action
  • Attract attention, create intrigue, and promote interest
  • Expose people to and educate them about your brand
  • Strengthen your brand’s awareness and customer recognition
  • Stand out from the competition

If your signage sends a good message and creates a positive emotion, there’s a good chance your business will benefit in some way.  You’ll attract new customers.  You’ll introduce your products and services.  You’ll convey your brand’s value proposition.

Make Signage Part of Your Marketing Strategy

Signage is one of the best ways to interact with people in the physical world.  Like all your marketing, you want to reach the right people, at the right time, with the right message.  The signs you choose for outside – and inside – your business convey a lot about the type of company you are.  Sloppy signage may indicate a lack of attention to detail.  Signs need to look professional and represent your brand in a positive way.

What Signs are Best for Your Business?

Whether you need building signage, window graphics, or banners, it’s important to choose the right type of sign to grab attention and convey your message. Talk to a signage experts at AlphaGraphics Franklin to learn more about the many types of signage and the infinite customization options available, so you can bring your message to life in the most effective way.

6 Sides of the agBox That Will Elevate Your Marketing

agBox options


agBox offers a custom solution for virtual disengagement

At AlphaGraphics Franklin, we develop custom, innovative solutions to take your business to the next level. Our newest innovation is agBox, a way for businesses to build and share unique branded experiences for virtually any occasion.

agBox can be customized to your needs to build outstanding experiences for any event or to welcome new employees to the team.


Planning an event like a trade show or fundraiser has gotten a lot more difficult.  How do you engage with virtual participants?  Our EventBox can be filled with promotional products, marketing materials – or anything else you need to connect with participants.


Sales pitches are even more daunting in an age of remote conferencing. Distractibility makes it difficult to connect. But what if you could command the attention of your potential customer? Our ag Salesbox brings any pitch to the forefront of the prospect’s attention.  When packed with custom marketing materials and freebies, agBox shows you’re willing to go the extra mile to win and keep a customer.


With conferences and meetings moving online, it’s difficult to get the same level of engagement as you would at a traditional in-person event. A conference in a box can take your virtual event to a whole new level.  A conference box of branded giveaways can create a tangible, immersive experience to accompany your virtual event.


Celebration and connection are crucial components of any corporate culture, and the party in a box helps deliver just that.  For less than the cost of team lunch, you can provide each employee with a thoughtful reminder of your appreciation.  Acknowledge individual and team accomplishments even when the team can’t be together.

New HireBox

Getting new team members up-to-speed in a remote work environment is a challenge for any business.  Immerse new team members in your corporate culture before their first day on the job with a new hire box filled with employee manuals, company swag, benefits information and more.


Take the time to express your thanks and gratitude to your hard-working teams with a holiday in a box.  A virtual office holiday party might be a necessity this year but doesn’t mean you can’t have a little fun.  Our HolidayBox can be customized for your employees so everyone feels the joy of the season.

Think Inside the Box

The options for agBox are limited only by your imagination.  Unforgettable experiences are still possible and our agBox options can help your business create those for customers, employees and prospects.

7 Ways to Make Your Holiday Marketing Stand Out

Holiday Shopping

7 Ways to Make Your Holiday Marketing Stand Out

The holiday season is fast approaching.  While there is still much uncertainty in the air, consumers are beginning to think about holiday preparations.  Companies are already starting to ramp up marketing efforts to attract shoppers.  With so many businesses impacted by the economic downturn of 2020, competition for consumer attention will be fierce.

To stand out in a crowded marketplace, it’s even more important than ever for your business to take a fresh look at all marketing efforts.  To attract holiday shoppers, your company needs to get noticed to gain business.  These seven tips should help give your end-of-year marketing a competitive edge.

1. Use tactics that grab attention

Metallic Ink PrintingStanding out requires a combination of great graphics and compelling verbiage.  You’ll also need multiple touchpoints in varying formats, both digital and print. Capturing consumer attention may require a little something extra.

Enhance digital efforts (mobile advertising, email marketing, social media, etc.) with videos, gifs, and animation.  Embellish print advertising with special touches like foil, embossing, metallic inks, etc.  Learn more about specialty inks.

2. Tell your audience what sets your brand apart

Customers are drawn to unique aspects of a brand.  Determine what about your business aligns with consumers’ own values and craft content that speaks to that.  Broadcast your uniqueness in all your communications.

3. Take a customer-first approach

Shape your marketing messages around what your products and services can do for your customers.  Tap into your audience’s emotions to convey feelings and experiences they’ll have once they own your product or use your service.

4. Personalize your campaigns

Consumers like to know that brands understand them.  Creating a highly targeted campaigns designed around their wants and needs communicates clearly that you “get” them.  Understand who your audience is, what their pain points are and create content that addresses those concerns.  Craft separate types of messages for existing customer (to build trust) and for prospects (to capture attention).

5. Appeal to emotions

2020 has been a turbulent year.  Consumers are ready for the familiarity and traditions of their holidays.  Evoking feelings of celebration, togetherness, nostalgia, and gratitude can be an especially potent way to connect with customers.

6. Keep up with your content strategy

During the holiday season, consumers are inundated with marketing messages.  Sales fatigue can wear on customers and cause them to tune out these messages.  By sharing informative, inspirational, and seasonal content, your brand can stand out from the noise.  Content should be relevant and useful to break through the marketing maelstrom.

Calendar notepads for marketing7. Share in the spirit of the season

The holidays aren’t just about selling.  Make sure you’re spreading some holiday cheer to your customers, staff, and community.  Show gratitude with personal thank you cards from your team.  Practical gifts like calendars and notepads are thoughtful ways to show your appreciation to customers (and will last long after the holidays pass).  Learn more about custom calendars.

Think strategically for seasonal marketing

Marketing during the holiday season – especially this year – requires a little extra effort to ensure your brand’s voice is heard.  By paying close attention to your audience and content, your marketing campaigns can ensure you get noticed and get business.



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