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Category: Brand Identity

4 Steps to a Total Business Transformation

Total Business Transformation

 

Enter to win a $25,000 business makeover from AlphaGraphics! Enter to win one of three makeovers being given away to deserving businesses across the country.  Entries are due by November 21, 2021.  Enter at AlphaGraphics.com/MakeItHappen.

What business couldn’t use an update every now and then? AlphaGraphics will be making that happen for 3 lucky businesses.  But even if you don’t win the makeover, we’ve got 4 simple steps that can refresh and revitalize your business.

#1 Update Designs

Ever feel that your brand is a little outdated or stale? A graphic design refresh can put a modern spin on your brand to help you stand out and feel current. Skilled graphic designers can work with you to accentuate what makes you unique then communicate it visually in ways that captivate and leave a lasting impression.

Good branding is more than just an eye-popping logo. Branding includes fonts, colors, imagery, even the tone of voice you use in written marketing materials.  Even the biggest companies occasionally update the elements of their brand. Refreshing the elements of your brand will allow you to keep your business materials consistent.

#2 Refresh Print Collateral

Once your branding is cohesive, it’s important to make sure that it’s reinforced at every customer touchpoint.  Start by auditing your printed pieces.  Things like business cards, brochures, flyers, menus, even forms, all need to be consistently branded. Pieces that look (or sound) outdated are ripe for a refresh.

Maybe all that’s needed is to update the elements of your printed materials (things like logo, colors, fonts).  Or maybe it’s time to create entirely new pieces that more effectively represent your business and communicate your value proposition in contemporary ways.  Refreshing all printed pieces is a key component of any business makeover.

#3 Rethink Signage

How attractive and effective is the signage for your business?  Are your exterior graphics faded or damaged?  Are your interior graphics eye-catching and informative?  If not, a signage refresh may be needed.

Signage that is well thought-out, beautifully designed, and properly installed can enhance your customers’ experience and reinforce your brand. An experienced sign expert can help you identify the best types of signs for each part of your business to ensure that every inch of your space is being used to strengthen your branding and drive sales.

#4 Spread the Word

Once you have your brand revitalized and have refreshed your printed materials and signs, it’s time to let the world know.  There are lots of digital marketing tools available to help you connect your business with prospective customers.

Depending on your business goals, your digital strategy might include display ads, multi-channel marketing campaigns, or a ramped up social media presence.  The marketing pros at AlphaGraphics have teamed up with Marketing 360® to offer a bevy of digital marketing services to complement your print and mail campaigns.

Give Your Business a Fresh Start

After nearly 2 years of business disruption due to COVID-19, there’s no better time to breathe new life into your business.  Following our 4 simple steps to business transformation is a great way to start.  And don’t forget to register to win a complete business makeover.

Vehicle Graphics Add a New Dimension to Local Marketing

You might have heard a lot about OOH (out-of-home) advertising recently.  The term is usually used to refer to traditional forms of advertising like billboards and other types of exterior marketing.  OOH advertising is encountered outside the home, often away from the site of the actual business or service being advertised.

Vehicle Graphics are “Mobile” Advertising

Panel Van Vehicle Wrap Vehicle graphic advertising can take traditional OOH marketing to a new level.  Adding magnets, decals, even full vinyl wraps, to any business vehicle, transforms that vehicle into a form of mobile advertising.

While magnets may be a great short-term way to add advertising messages to metal vehicles, durable vinyl graphics are more permanent and offer more flexibility.  A full wrap, one that encases the entire vehicle, can transform any car, truck, or van into a rolling billboard for your business.

Vehicle Wraps are Durable and Long-Lasting

Manufacturers like 3M™ have created superior vehicle vinyl that is guaranteed to resist fading, cracking, or peeling. When created by professionals and applied by certified installers, vehicle graphics can be mobile messaging for your brand that will look great and last a long time.

Vehicle Graphics

In markets like the metro Nashville, Tennessee area (where 3 major interstates converge), any vehicle wrap or decal may be seen by up to 80,000 people per day.  Each siting is an advertising “impression” which could convert a bystander or passerby into a customer.

Vehicle advertising helps build brand recognition locally any time your vehicle is on the road.  Your brand and your business are exposed to even the hardest to reach consumers.  This form of advertising consistently generates positive ROI, making it one of the most cost-effective forms of outdoor advertising.

From food trucks to fleet cars, delivery vans to service vehicles, vehicle graphics can help businesses of any size get noticed and get business.

Want to learn more about vehicle graphics?  AlphaGraphics Franklin has a team of experts who can help you from concept to installation.

How to Create a Brand Experience Using Print and Signs

Create a brand experience with print and signs

 

 

 

 

Print and signs are everywhere.  They are a fundamental part of our daily lives, from the products we purchase to the ways we navigate the world.  We interact with printed materials and signs routinely, often without even realizing that we’re doing so.

Print and signs are the primary ways businesses communicate with customers.  These elements define the customer experience by relating information about products and services.  Menus, flyers, point-of-sale counter signs, window graphics, billboards – all are ways business or brand tells part of its story.

When handled poorly, print and signs become part of the background noise.  When used appropriately, these materials create memorable experiences and forge deeper connections that resonate with consumers.

Break through the Noise and Create a Connection

As consumers, we see thousands of marketing messages every day and most barely register in our consciousness.  Breaking through to consumers and prompting them to take a desired action is a challenge every brand faces.  The key to success it to know your audience.

Targeting your message to your ideal customer means understanding what they value and what challenges they face.  Are they short on time and need a solution that is quick and easily accessible?  Do they need actionable information to help them reach a buying decision?  Your print materials and signage should offer a solution to the consumer’s needs quickly, with your value proposition clearly illustrated and easily understood.

Bridge the Gap from Message to Experience

Print material and signs go beyond just relaying the right message.  These also set the tone for an immersive brand experience where every piece of print material and signage reinforces your brand messaging.

In a retail setting, consider all the places consumers look for information: Exterior signs about location and parking, interior signs and product packaging, counter signs, handouts, rewards cards, and more.  Each of these is an opportunity to “sell” your brand to consumers and to create a visual impression of your business.

Immersive experiences aren’t only for brick-and-mortar businesses.  Even companies without a consumer destination (like real estate agents and service companies), any business can create engaging experiences by using vehicle graphics, printed flyers and brochures, promotional products and more.  Even business cards and forms reinforce your brand.

Bring Your Brand to Life in Meaningful Ways

Think about the ways your printed materials and signs can help create unique customer experiences.  Are your messages aligning with your customers’ needs?  Are you making the best use of all your printed materials?  Are you signs communicating effectively?

At AlphaGraphics Franklin, we can help you review your brand messaging to look for opportunities to create a more immerse experience for consumers.  We can guide you through choices for signs and print materials that will connect with customers in new and unexpected ways.

Why You Should Keep Your Branding Consistent Across the Customer Journey

Customer interactions build brand awarenessLoyal customers are essential to the success of any business.  These customers are your repeat business and often advocate for your brand with their recommendations, reviews, and referrals.  To help build and maintain that base of customers, you need to ensure you deliver a positive customer experience every step of the way.

Every interaction with a customer should be reliably “on brand.”  Strong branding reflects a confidence in your company and helps solidify consumer trust.  To help ensure consistency, consider how your brand is represented at each stage of the customer journey.

What is the customer journey?

While every business is different, the process that consumers use to decide when to make a purchase follows a remarkably similar roadmap.  This framework of consumer experiences is the customer journey.

The main steps in the customer journey are:

  • Awareness – consumers become aware of your brand
  • Discovery – consumers research your brand (and others)
  • Purchasing Decision – consumers make the decision to purchase
  • Retention – your brand continues to engage consumers
  • Advocacy – loyal customers advocate for your brand

Why is consistent branding important?

Typically, it takes 6 to 8 interactions for a consumer to consider your brand when making a purchasing decision.  Brand recognition and trust for your business are more easily accomplished when your branding is consistent through each touchpoint of the customer journey.  Each stage in that journey has its own considerations.

Awareness

At this stage, consumers are just becoming aware of your business and your brand promise. It’s extremely important in this stage to establish your brand clearly and to use customer-centric messaging that is appealing and concise.  As you build awareness, don’t forget to include your logo and contact information in all marketing.

Discovery

Once consumers are aware of your business, they’ll likely research you online to learn more.  Consistent design across all online channels, including all your social media, is extremely important.  Stay on brand with your colors, fonts, imagery, and all other design elements.

During the discovery phase, consumers are exploring your value proposition to determine how you can help them.  Make sure your brand promise is explained and that you have someone ready to respond quickly to any inquiries.

Purchasing Decision

Once a consumer decides to make a purchase from you, they move into the next stage of the customer journey.  You want customers to feel good about their decision to buy from you and confident that they made the best choice. At this stage, you want customers to recognize that your business delivers on the brand promise made during earlier stages.

If your business has a brick-and-mortar location, all on-site branding needs to be consistent with what consumers saw during their online research.  All in-store signage, exterior signs, even packaging, should match your branding.

Your sales and customer service teams need to be using fresh, up-to-date collateral.  All your brochures, flyers, rack cards, catalogs, and stationery need to be consistently branded.

Retention

The sale might be final, but the customer journey doesn’t end there.  It took several stages and multiple touches to get to the purchase, so you’ll want to leverage all those efforts to ensure customers come back for more.

A negative or inconsistent experience with your brand can destroy all the good will you’ve created.  Pay close attention to any follow-up communications.  Make sure any additional touches (whether digital or printed) stay true to your branding.  Each contact should reinforce your value proposition and build trust.

Sending a thoughtful, branded Thank You card after the sale is always a nice touch.  Make sure any follow ups (written or digital) are on-brand.

Advocacy

Focusing on customer retention creates happy, repeat customers.  These are exactly the people you want advocating for your brand.  Make it as easy as possible for customers to sing your praises by directing them to places where they can leave reviews and feedback.

Be sure you’re responding to all comments, especially any that are negative.  Bad reviews happen, but they are an excellent opportunity to demonstrate your customer-focused approach by apologizing and working with customers to regain their trust.

Great customer experiences start with great branding

Building brand loyalty is a multi-step process.  It begins with the very first impression a consumer has of your brand and continues long after a purchase is made.  Reinforcing your brand at every step of the customer journey builds trust and results in repeat customers who are happy to recommend you to others.  Don’t neglect any step in the customer journey and you’ll likely be rewarded with a loyal customer base that will help your business grow.

Learn more about our brand identity services.

Learn more about using content to create customer loyalty.

Does Your Print Collateral Need a Refresh? Here’s How to Tell

Is your marketing collateral up to date

Marketing and sales collateral are essential to every business.  Printed materials are effective ways to communicate with your clients, customers, and prospects.  Their effectiveness can be significantly diminished, however, if your content and branding are out of date.

It’s easy to take a “set and forget” approach to your marketing materials, especially when you’ve expended time and energy to create all that collateral in the first place.  Stale content, however, may not be sending the message you want to send.  That’s why it’s important to regularly audit your marketing materials.

Why should you audit your collateral?

Marketing materials that are out of day or irrelevant may not adequately represent your business.  If your company’s branding has changed, your outdated collateral may be confusing for buyers. Erroneous or incomplete information may cause frustrated consumers to disengage.

Ensuring that your collateral is fresh and up-to-date will reinforce your brand message and showcase your company’s value proposition.

When should you do a collateral audit?

Every business should perform regular audits of all marketing collateral.  Annual audits are most common but for some companies that audit should happen every quarter.  Quarterly reviews will allow you to catch necessary updates and provide opportunities to capitalize on seasonal promotions.  This is also the perfect time to align your collateral with new trends.

Beyond those routine audits, there are other critical times when a collateral audit is warranted.  Those include:

  • When new products or services are launched
  • With any company rebrand or logo update
  • Before every industry event or tradeshow where your collateral will be distributed
  • With any change to contact information, location, website, or social media

As businesses begin ramping up post-COVID, now is a great time to perform a collateral audit.  Chances are that some aspect of your business has changed over the past year and should be reflected in the materials you use to communicate with buyers.

How do you tell when your collateral needs a refresh?

As you audit your collateral, there are some important things you should consider to help determine if updates are needed.

Are materials consistent with your branding?

Review your current sales materials to see if they are consistent with your current branding.  Each piece should fit seamlessly with visuals on your website, email, and social media.  Brand recognition is important and is difficult to achieve when your collateral isn’t coordinated.

Do they speak to your target audience?

Are you using customer-centric messaging on every piece of collateral?  Your message should align with what your customers and prospects care about – their needs, challenges, and pain points.  If you use imagery with photos of people, ensure that those images will resonate with your target audience.  Think in terms of age, ethnicity, family status, and lifestyle.  Customers and prospects want to feel represented and to understand that you are prepared to engage with people in their situation.

Do they have a clear call to action?

The most effective marketing collateral will include a clear call to action.  Give buyers a next step.  Whether it’s “Visit us online” or “Call for a free estimate,” each marketing piece should include a CTA that prompts consumers to take some action.

Do they reflect your current offerings?

Businesses evolve.  The recent pandemic forced many companies to change the way they interact with consumers.  Your marketing collateral may be geared toward a pre-COVID business environment.  Take a look at how your business has changed and be sure you’re communicating those changes in your collateral.

Do they include your contact information?

Don’t forget to tell buyers how to reach you.  Many consumers prefer to pre-shop online before visiting a brick-and-mortar business.  Be sure you’re letting them know how to reach you digitally.

Don’t let your collateral fall behind

As you start the process of auditing your collateral, don’t forget to include your team in the review.  The audit is the perfect time to consult with your sales team to discern what collateral they need.  What’s on their wish list?  What’s worked for them in the past?

This might also be a good time to survey your existing customers.  What collateral resonated with them?  What CTAs moved them to respond?

Keeping your sales and marketing materials fresh and pertinent is essential to remaining relevant with your target audience.  If you haven’t revisited your collateral in a while, now is the time to do so.  And don’t forget to make a plan for regular audits in the future.

(And once you’re through with your collateral audit, it might be time to take a look at your business signage too!)

Learn more about the branding services we provide.

Download a copy of our Brand Refresh Checklist.

 

4 Ways for Your Business to Support the Community

Support your communitySometimes it takes a pandemic or natural disaster for a community to truly come together.  The Nashville and Middle Tennessee area learned this firsthand last year. The year 2020 brought with it devastating tornadoes, the spread of COVID-19 and the accompanying economic slump, and ended with the Christmas Day bombing in the very heart of Music City.

Local businesses often play a big role in recovering from challenges. As a member of the community, your business and employees are uniquely situated to get involved and offer help.  Lending a helping hand is not only the right thing to do morally and ethically, but it also further knits your business into the community and helps forge deeper connections to other individuals and businesses.

We’ve outlined four ways to use your brand to plug into your community and offer support.

Call Attention to Milestones

Throughout the pandemic, a lot of milestones that would normally have been celebrated didn’t get much recognition.  Acknowledging and celebrating those special occasions can show your awareness and support.  Use storefront signage, yard signs, and banners to thank essential workers, to celebrate graduations, acknowledge local events, and to show support for other local achievements or milestones.

Small in-store giveaways (like stickers, mini posters, pens, etc.) are fun ways to spread the celebration and are tangible reminders of your brand and your support.

Sponsor a Local Cause or Event

There are a lot of small businesses and non-profits in your community who need extra support right now.  Bolstering these organizations provides them the help they need and also gets your brand in front of potential customers.

Monetary support (in the form of donations to non-profits or purchases from small businesses) is always welcome but in-kind offerings of products and services can also be helpful.  Organizing a volunteer day with your employees is another way to help.  Remember to keep your brand name front and center, whether with branded t-shirts for your team or with branded signs or giveaways.  Doing so will reinforce your involvement in the community and build awareness for your brand.

Share Your Expertise

Demonstrate your value by sharing what you know.  Perhaps that means offering small workshops or lunch-n-learn events to share information (you can also do this by Zoom).  Consider creating how-to videos to share on your website or social media.  Maybe your business can offer your services to community members pro bono or at a discount.

Find the needs in your community that are the best match for the products or services you provide then find ways to help meet those needs.

Partner with Local Businesses

With very few exceptions, most other businesses in your community faced the same challenges you faced in 2020.  Partnering with other local businesses provides the opportunity to make a bigger impact in the community.  A mutually beneficial partnership, especially between businesses offering complementary services, can provide extra exposure for everyone involved.  Co-branding sales materials and signage is a great way to save money and drive customers to each other’s business.

Community Participation is Key for Your Business

As a local business, it’s important to stay involved in your community. Supporting your neighbors through tough times benefits everyone.  Your involvement not only helps other businesses and individuals, it also strengthens bonds and demonstrates your investment and support of others in your area.  Gaining recognition for your brand is a beneficial by-product of your efforts.  Your participation is a boon for everyone.

4 Ways to Boost Your Marketing Using Social Distancing Signage

Social Distancing In-Store Signage

A year into the COVID-19 pandemic and we’re accustomed to seeing social distancing and safety signage everywhere.  It’s become so pervasive that it often doesn’t even register any more.  And when we do notice it, it may only be because, after a year of use, the signs themselves are looking a little worse for wear.

Worn, outdated, and dirty signage isn’t appealing and it can be sending the wrong message about your business.  If you let your safety signage fall into disrepair, how seriously are you taking other public-safety protocols?  If your business signage is shabby, it’s a reflection of your brand.

Now is the time to refresh and replace your COVID-19 signage.  It’s also time to review how this signage can be put to dual use – to communicate safety information and boost your marketing efforts.

Consider these four ways to maximize your marketing with social distancing signage.

1. Align your signage with your branding

By now, everyone knows what your signs need to say.  They’re in place as reminders and to encourage people to follow basic social distancing guidelines.  Incorporating elements of your brand identity – colors, fonts, shapes, logos, icons, company mascots, and other images – will make your signs unique and noticeable.

2. Advertise your products & services

Instead of simply telling people to stand 6’ apart, try including product messages and imagery into your signs.  Use floor graphics to introduce new products, to cross-sell products, or upsell your services. Remember, many customers see your floor graphics while waiting in line and have a little idle time.

3. Get creative

Social distancing signage doesn’t have to be standard issue, cookie cutter or generic.  In fact, the more creative you get with it, the more effective it is.  In addition to branding your signage, try pulling in seasonal flair (think snowflakes in winter and flip flops in summer).  Surprise people with signs that educate or entertain.

4. Generate leads

Safety signage can be interactive!  Consider adding QR codes to signage so customers can quickly scan to learn more about your products and services.  You can also direct people to your social media or website to claim a coupon or sign up for a newsletter.  You can even include information for downloading your app or link to your online ecommerce platform.  Using safety signage to generate leads can help you grow your business long after COVID-19 signage itself is no longer needed.

Find a strategy that works for your business

Whether you opt for fun signs, lead-generating signs, or something that cross-sells, your signage doesn’t have to be boring.  The more creative you get, the more attention you’ll grab, which keeps everyone safe and helps you build your brand.

AlphaGraphics Franklin can help you develop a safety signage strategy that informs, educates, and entertains so you can get noticed and grow business.

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

Event Marketing

It’s a new year and time to start looking for new ways to market your business.  Connecting with customers may have proven difficult in 2020.  In 2021, it might be time to try new tactics to stay relevant with consumers.  Building your marketing campaigns around events, like major sporting events, national holidays, and awareness campaigns can, align your brand with things your customers care about.

Embracing big (and smaller local) events in your marketing and advertising keeps your business top of mind.  This type of marketing can create spikes in demand for your products and services.  Showcasing your business in support of events that are of importance to your customers builds engagement and can lead to increased sales.

Get Your Message Across in a Big Way

To communicate effectively, you need to be big, bold, and undeniable.  Create a value proposition for your business with an event-themed message.   Custom, eye-catching signage grabs attention and generates excitement for the event.

Signs in various shapes and sizes can create bold visual images that associate your business with the event.  Flags and A-frame sidewalk signs can draw attention, as can banners and yard signs.  Window and wall graphics do the same.  Table tents and point-of-sale signage will help drive home your message.  A well-coordinated signage package makes a big impact. (Learn more about different sign options here.)

Align Your Marketing Campaigns

Aligning your marketing campaigns with an event can help harness the excitement surrounding it.  Your campaign messaging should be personalized for your target audience.  Use images and verbiage that tie in with the event.  Your marketing messages should be relatable.  Try sharing stories that convey what that event means to you, your employees, and your business.

Coordinate the timeline for your marketing campaigns to lead into the event and be sure to select the right delivery method.  Email campaigns provide a low-cost way to communicate directly with customers,  Direct mail marketing is still the most effective means to grab consumer attention (especially when you don’t have a clean, organic email list).

Social media remains the best tool to engage in two-way conversations with consumers, before, during and after an event.  (Learn more about coordinating print and marketing campaigns.)

Share Freebies and Promo Products

Everybody likes swag!  Branded promotional products add a tangible element to any event-related marketing campaign.  Plus, those freebies keep your business top of mind long after the event.

Promo products that relate in some way to the event are the most effective, as are items that are unique or useful.  There are promotional products available for almost every budget, but some take longer to produce than others.  Plan ahead to time the availability of your giveaways with the event you’re promoting.  (Search our catalog of promotional products here.)

Tie in Charitable Giving

One of the best ways to make a big impact in event marketing is to tie in charitable giving.  People are more likely to participate in a campaign that benefits a good cause or gives back to the local community.  Show consumers that your business is involved locally and demonstrate that you care about more than just profits.

Choosing a nonprofit cause to promote humanizes your brand and empowers customers to play a role in something bigger than a simple sales transaction.  Working locally also helps you build relationships with other individuals and businesses in your area.

Big Events Mean Big Opportunities for Marketing

Event marketing provides ample opportunities to communicate in relevant ways.  These campaigns build real and lasting relationships with your customers and community.  Plan ahead and look for events, both national and local, that you can build a marketing campaign around.  Strategize with your team and ask what events, charities, or local activities they think would find broad appeal in your area.

Harness the power of event marketing to get noticed and get business while also connecting you in meaningful ways with your community.

© 2021 AlphaGraphics Franklin

8 Ways to Rethink Your Marketing Strategy in 2021

8 Ways to Rethink Your Marketing Strategy in 2021

 8 Ways to Rethink Your Marketing Strategy in 2021
Year end is always a good time to review your marketing strategy. For most businesses, 2020 was all about reacting quickly and trying to stay afloat. We know the pandemic will continue into 2021 which makes building a marketing strategy more of a challenge.

We’ve compiled this list of eight tips to help you position your business for growth in 2021.

1. Apply What You Learned in 2020

Analyze 2020Your business probably had to pivot your 2020 marketing plans when the pandemic hit. For many companies, that meant relying more on digital advertising. For others, temporary signage became a necessity. Whatever ideas you tried, now is the time to analyze what tactics worked best and which messages resonated most with your audiences. Those are the trends you’ll want to implement in early 2021.

2. Refresh Your Branding

Even in a normal year, your brand identity can shift as your business changes and grows. With all the chaos and uncertainty of 2020, your brand likely evolved more quickly than usual. Take a look at your branding to see if it still represents your business and determine how you’ll need to tweak or refresh your brand moving forward.  That strategy will pay off by keeping your brand fresh and relevant.

3. Revisit Your Target Audiences

Your target audience may have changed, expanded or retracted throughout 2020. If you’ve started offering new products or services, you may be trying to reach an entirely new customer base. If you’ve altered the way you do business (by adding online services), you may need to rethink who your ideal customer is. Identify who your messages need to reach so you can adjust your marketing accordingly.

4. Focus on Building Trust

Content MarketingTrust is the foundation of customer loyalty, now more than ever. Strengthening relationships with customers is the key to success in 2021. Content marketing offers an opportunity to continue building trust. Providing content that educates, entertains, inspires or offers needed solutions helps you connect to customers on a deeper level and demonstrate your brand’s value.

5. Personalize Your Campaigns

Personalization isn’t just a matter of including someone’s name on marketing collateral. It involves getting a relevant message in front of your audience. Leverage your customer data to develop content that aligns with the needs and interests of your audience.

6. Create Brand Experiences

Marketing is no longer a one-way conversation. There are so many ways to engage with customers and customers have come to expect brands to be responsive. Not sure how to engage?

Here are a few techniques to try in 2021:

Experiental Marketing• Develop interactive contests, quizzes or games
• Spark conversation by asking open-ended questions
• Encourage participation & acknowledge responses
• Curate user-generated content such as photos
• Create immersive experiences with experiential marketing

7. Incorporate Print into Your Marketing Strategy

The new year presents an opportunity to re-examine the value of print marketing for your business. Print can help you create memorable touchpoints in the customer journey and it helps you sidestep the challenge of digital fatigue. Print can drive traffic to your website and social media as well as providing tangible marketing opportunities that digital advertising can’t.

8. Ramp Up Your Online Presence

Your website is still one of the best marketing tools for any business. Social media channels are great for engagement, but your website is still the place consumers go to learn more about your business and to make purchases.

Websites must be optimized for search engines so it can be found. Search engine optimization, or SEO, is an ongoing process. Regularly evaluating and updating your content can improve your search rankings.

Stay Agile

The most important take-away from 2020 is the need to stay flexible and to have contingency plans. We can’t predict the future, but businesses that stay adaptable and nimble have a better chance of surviving whatever crisis may come their way.

6 Sides of the agBox That Will Elevate Your Marketing

agBox options

 

agBox offers a custom solution for virtual disengagement

At AlphaGraphics Franklin, we develop custom, innovative solutions to take your business to the next level. Our newest innovation is agBox, a way for businesses to build and share unique branded experiences for virtually any occasion.

agBox can be customized to your needs to build outstanding experiences for any event or to welcome new employees to the team.

EventBox

Planning an event like a trade show or fundraiser has gotten a lot more difficult.  How do you engage with virtual participants?  Our EventBox can be filled with promotional products, marketing materials – or anything else you need to connect with participants.

SalesBox

Sales pitches are even more daunting in an age of remote conferencing. Distractibility makes it difficult to connect. But what if you could command the attention of your potential customer? Our ag Salesbox brings any pitch to the forefront of the prospect’s attention.  When packed with custom marketing materials and freebies, agBox shows you’re willing to go the extra mile to win and keep a customer.

ConferenceBox

With conferences and meetings moving online, it’s difficult to get the same level of engagement as you would at a traditional in-person event. A conference in a box can take your virtual event to a whole new level.  A conference box of branded giveaways can create a tangible, immersive experience to accompany your virtual event.

PartyBox

Celebration and connection are crucial components of any corporate culture, and the party in a box helps deliver just that.  For less than the cost of team lunch, you can provide each employee with a thoughtful reminder of your appreciation.  Acknowledge individual and team accomplishments even when the team can’t be together.

New HireBox

Getting new team members up-to-speed in a remote work environment is a challenge for any business.  Immerse new team members in your corporate culture before their first day on the job with a new hire box filled with employee manuals, company swag, benefits information and more.

HolidayBox

Take the time to express your thanks and gratitude to your hard-working teams with a holiday in a box.  A virtual office holiday party might be a necessity this year but doesn’t mean you can’t have a little fun.  Our HolidayBox can be customized for your employees so everyone feels the joy of the season.

Think Inside the Box

The options for agBox are limited only by your imagination.  Unforgettable experiences are still possible and our agBox options can help your business create those for customers, employees and prospects.