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Category: Printing

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5 Way to Retain Existing Customers

5 Way to Retain Existing Customers

In a recent article posted on the “WhatTheyTh!nk” website, industry analyst, Heidi Tolliver-Walker, discussed customer retention.  While primarily aimed at those in the printing industry, her 5 tips for customer retention are useful for anyone

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Take a Break

Take a Break

AlphaGraphics held its annual convention in Indianapolis last week.  AG is a collection of individually owned franchises which provide print, signage, and business solutions to companies of all sizes. One of the topics of this

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Print is not Dead

Print is not Dead

IT’S 2019 AND WE’RE STILL PUTTING INK ON PAPER It’s no secret that the world has become increasingly reliant on technology.  The virtual world finds new ways to impinge on the “real” world every day. 

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Marketing with Yard Signs

Marketing with Yard Signs

Yard signs aren’t just effective advertising for garage sales and political campaigns.  A well placed yard sign can pull traffic from a busy roadway into a locally-owned restaurant or small business.   And the temporary nature

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Can you print augmented reality?

Can you print augmented reality?

As a print and marketing company, we’ve had our share of interesting questions from clients.  Recently, we had a client ask, “Can your press print augmented the reality?” Well, yes, sort of. The question gave

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Comic Sans is NOT Funny

Comic Sans is NOT Funny

There have been volumes (literally) written about how typeface can impact everything from web posts to printed books.  The right font can increase legibility and credibility.  The wrong font can make a project look amateurish

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Innovate or Die

Innovate or Die

For decades now, pundits have been declaring that “print is dead!” In this age of recycling and pre-cycling, printed materials are sometimes considered an unnecessary waste and expense. Despite studies that consistently indicate consumers –

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Do You Really Need a Business Card?

Do You Really Need a Business Card?

In this world of ever-increasing apps promising us greater connectivity, you may have asked yourself if you really need a business card.  We can connect with others in a variety of ways right from our

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Print vs. Paperless

Print vs. Paperless

Chances are you’ve never heard of digital deforestation.  It’s a relatively new way to look at the environmental impact caused by the switch from printed material to digital forms of communication.  Things like email, online