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Category: Signs

How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

Event Marketing

It’s a new year and time to start looking for new ways to market your business.  Connecting with customers may have proven difficult in 2020.  In 2021, it might be time to try new tactics to stay relevant with consumers.  Building your marketing campaigns around events, like major sporting events, national holidays, and awareness campaigns can, align your brand with things your customers care about.

Embracing big (and smaller local) events in your marketing and advertising keeps your business top of mind.  This type of marketing can create spikes in demand for your products and services.  Showcasing your business in support of events that are of importance to your customers builds engagement and can lead to increased sales.

Get Your Message Across in a Big Way

To communicate effectively, you need to be big, bold, and undeniable.  Create a value proposition for your business with an event-themed message.   Custom, eye-catching signage grabs attention and generates excitement for the event.

Signs in various shapes and sizes can create bold visual images that associate your business with the event.  Flags and A-frame sidewalk signs can draw attention, as can banners and yard signs.  Window and wall graphics do the same.  Table tents and point-of-sale signage will help drive home your message.  A well-coordinated signage package makes a big impact. (Learn more about different sign options here.)

Align Your Marketing Campaigns

Aligning your marketing campaigns with an event can help harness the excitement surrounding it.  Your campaign messaging should be personalized for your target audience.  Use images and verbiage that tie in with the event.  Your marketing messages should be relatable.  Try sharing stories that convey what that event means to you, your employees, and your business.

Coordinate the timeline for your marketing campaigns to lead into the event and be sure to select the right delivery method.  Email campaigns provide a low-cost way to communicate directly with customers,  Direct mail marketing is still the most effective means to grab consumer attention (especially when you don’t have a clean, organic email list).

Social media remains the best tool to engage in two-way conversations with consumers, before, during and after an event.  (Learn more about coordinating print and marketing campaigns.)

Share Freebies and Promo Products

Everybody likes swag!  Branded promotional products add a tangible element to any event-related marketing campaign.  Plus, those freebies keep your business top of mind long after the event.

Promo products that relate in some way to the event are the most effective, as are items that are unique or useful.  There are promotional products available for almost every budget, but some take longer to produce than others.  Plan ahead to time the availability of your giveaways with the event you’re promoting.  (Search our catalog of promotional products here.)

Tie in Charitable Giving

One of the best ways to make a big impact in event marketing is to tie in charitable giving.  People are more likely to participate in a campaign that benefits a good cause or gives back to the local community.  Show consumers that your business is involved locally and demonstrate that you care about more than just profits.

Choosing a nonprofit cause to promote humanizes your brand and empowers customers to play a role in something bigger than a simple sales transaction.  Working locally also helps you build relationships with other individuals and businesses in your area.

Big Events Mean Big Opportunities for Marketing

Event marketing provides ample opportunities to communicate in relevant ways.  These campaigns build real and lasting relationships with your customers and community.  Plan ahead and look for events, both national and local, that you can build a marketing campaign around.  Strategize with your team and ask what events, charities, or local activities they think would find broad appeal in your area.

Harness the power of event marketing to get noticed and get business while also connecting you in meaningful ways with your community.

© 2021 AlphaGraphics Franklin

How to Leverage Signage for Marketing Your Business

How to use signs to market your businessEvery business has signage.  It’s the simplest, most accessible form of advertising.  Signs are a big part of how we interact with the world as consumers. The types of signs we’re exposed to and the messages we see cause us to act and react with the brands delivering them.

Signage is important

Signs are powerful and multifaceted marketing tools and a visual representation of your brand.  But signs do much more.  They inform.  Signs can:

  • Inform, direct, or entice a customer to take a desired action
  • Attract attention, create intrigue, and promote interest
  • Expose people to and educate them about your brand
  • Strengthen your brand’s awareness and customer recognition
  • Stand out from the competition

If your signage sends a good message and creates a positive emotion, there’s a good chance your business will benefit in some way.  You’ll attract new customers.  You’ll introduce your products and services.  You’ll convey your brand’s value proposition.

Make Signage Part of Your Marketing Strategy

Signage is one of the best ways to interact with people in the physical world.  Like all your marketing, you want to reach the right people, at the right time, with the right message.  The signs you choose for outside – and inside – your business convey a lot about the type of company you are.  Sloppy signage may indicate a lack of attention to detail.  Signs need to look professional and represent your brand in a positive way.

What Signs are Best for Your Business?

Whether you need building signage, window graphics, or banners, it’s important to choose the right type of sign to grab attention and convey your message. Talk to a signage experts at AlphaGraphics Franklin to learn more about the many types of signage and the infinite customization options available, so you can bring your message to life in the most effective way.

Window Frosting Creates Big Impact

Frostings_collageOur team recently created and installed an intricate frosted window graphic at a hospital in another state.  The entire process took our skilled team only a few hours to install but will leave a lasting impression.

What is window frosting?  Frosted windows and doors (both interior and exterior) are typically created from a vinyl material that is translucent but not transparent.  The material comes on rolls and can have a variety of finishes, from flat matte to a glittery shiny, with multiple variations in between.

The pattern or text in the frosting can be created with positive or negative space.  Positive space designs use the window frosting to create the desired image or text.  The material is cut on a precision cutter.  When applied to glass, the unneeded portion of the vinyl is removed.

Negative space designs are created the same way, but the patterns or words are created using the blank spaces left when the excess is removed from the glass.  Either method can create a detailed pattern that diffuses light with a dramatic effect.

Why use window frosting?  Vinyl frosting can be used to add a little privacy to a desired area, to communicate information, or simply as an additional design element.  Because it’s a vinyl film, it’s quick to install (especially when done by professionals).  It can be removed without much difficulty.  And it’s surprisingly hardy and can last for years even when exposed to direct sunlight.

Window frosting can be a very economical way to change the look and feel of any glass window, door, mirror or glass display case.  It can cover an entire window or be trimmed down to a small decal.

Can you think of a place in your business where frosted vinyl might make an impact?

©2019 AlphaGraphics Franklin

Take a Break

AlphaGraphics Conference 2019

Large banners and door wraps greeted conference goers in Indianapolis last week.

AlphaGraphics held its annual convention in Indianapolis last week.  AG is a collection of individually owned franchises which provide print, signage, and business solutions to companies of all sizes.

One of the topics of this year’s event was slowing down – giving your mind time to explore solutions you might otherwise overlook.

We live in a busy world, our schedules are packed.  Each of us has unreasonable demands on our time.  It’s seems counterintuitive to believe that adding a little “nothing” time into our daily routine could actually help us be more productive.

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But it’s true.  Our bodies and our minds need rest.  We need downtime.  We need wakeful rest.

Scientific studies have shown that our brain cells and neurons can grow fatigued and disrupt our focus and impair our ability to make quick decisions.  Our brains need a break from the busyness.

Mediation and good old-fashioned daydreaming during the course of a workday can actually restore equilibrium and help us be more productive.  While, on the surface, that downtime might seem like wasted time, it can sometimes be the best way to spend a few spare minutes of your day.

Resting the brain rejuvenates the brain.  That little mental break may be just the thing you need to have a more productive day.

How do you give your brain a break in your busy workday?

© 2019 AlphaGraphics Franklin

Marketing with Yard Signs

Marketing with yard signsYard signs aren’t just effective advertising for garage sales and political campaigns.  A well placed yard sign can pull traffic from a busy roadway into a locally-owned restaurant or small business.   And the temporary nature of yard signs make them the perfect means to advertise an upcoming sale or event.

Yard signs can be great lead generators.  When designed and placed correctly, these mini billboards can attract a lot of attention.  The stake-n-go nature of these signs makes them portable and easy for anyone to install and remove.  Anyone with a tight budget can turn these small marketing tools into increased business.

The design and readability of any signage is crucial.  Yard signs are usually spotted as someone travels past them.  If the verbiage isn’t legible, the sign is useless.  If the message isn’t clear, it isn’t communicating anything.

Good yard design takes into account more than just the legibility of the text.  The juxtaposition of colors and the use of graphics can reinforce the message.  Great design can turn these small signs into great communication tools.  Bad design leaves them no more effective than a home-made garage sale sign.  Click here for a great breakdown of colors to use and those to avoid in yard signs.

Sign location is also key.  Ideally, signs should be placed where traffic pauses – at street corners, near parking lots, etc.  Realty yard signs need to be near the street but not blocking any access or restricting visibility of drivers and pedestrians.

Signs need to meet all legal requirements.  Some municipalities restrict the size, location, materials, and content of yard signs.  Sometimes, the duration of a posting is regulated.  For instance, political signs often must be removed within a few days of an election.  It’s smart to know the rules before you put up a sign to avoid any fines or penalties.

Because yard signs are relatively inexpensive, they have become a favored way of announcing events, touting political candidates, and attracting customers for local businesses.  They’re quick to produce and easy to install – which makes them the perfect solution for anyone who doesn’t need to erect permanent signage.

Yard signs create exposure and can generate leads.  They’re a great marketing tool to consider and can help your business or group get noticed.

Ready to learn more about the types, styles and sizes of yard signs?  Contact AlphaGraphics Franklin.

© 2018 AlphaGraphics Franklin

 

Mixed media signage makes a big impact.

Out-of-the-box sign solutions don’t work for every situation.  Sometimes what’s needed will combine elements of different types of signage.  Custom signs combining different materials, textures and depths can catch the eye and capture attention.

Using different materials creates different textures which the human eye notices.  Placing materials of different thicknesses and distance from the way, sparks curiosity that pulls the viewer interest.

This signage package combined brushed aluminum, cut vinyl lettering and custom cut acrylic lettering in a variety of heights.  The grouping creates interest and makes a bold statement.

And making a statement is exactly what good signage should do.

Installing 3-dimensional Signage

Installing 3-dimensional Signage

Sign elements of different heights

Sign elements of different heights

Mixed Media signage

Mixed Media signage

 

 

 

 

 

– AlphaGraphics Franklin | March 2018