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Tag: marketing

4 Steps to a Total Business Transformation

Total Business Transformation

 

Enter to win a $25,000 business makeover from AlphaGraphics! Enter to win one of three makeovers being given away to deserving businesses across the country.  Entries are due by November 21, 2021.  Enter at AlphaGraphics.com/MakeItHappen.

What business couldn’t use an update every now and then? AlphaGraphics will be making that happen for 3 lucky businesses.  But even if you don’t win the makeover, we’ve got 4 simple steps that can refresh and revitalize your business.

#1 Update Designs

Ever feel that your brand is a little outdated or stale? A graphic design refresh can put a modern spin on your brand to help you stand out and feel current. Skilled graphic designers can work with you to accentuate what makes you unique then communicate it visually in ways that captivate and leave a lasting impression.

Good branding is more than just an eye-popping logo. Branding includes fonts, colors, imagery, even the tone of voice you use in written marketing materials.  Even the biggest companies occasionally update the elements of their brand. Refreshing the elements of your brand will allow you to keep your business materials consistent.

#2 Refresh Print Collateral

Once your branding is cohesive, it’s important to make sure that it’s reinforced at every customer touchpoint.  Start by auditing your printed pieces.  Things like business cards, brochures, flyers, menus, even forms, all need to be consistently branded. Pieces that look (or sound) outdated are ripe for a refresh.

Maybe all that’s needed is to update the elements of your printed materials (things like logo, colors, fonts).  Or maybe it’s time to create entirely new pieces that more effectively represent your business and communicate your value proposition in contemporary ways.  Refreshing all printed pieces is a key component of any business makeover.

#3 Rethink Signage

How attractive and effective is the signage for your business?  Are your exterior graphics faded or damaged?  Are your interior graphics eye-catching and informative?  If not, a signage refresh may be needed.

Signage that is well thought-out, beautifully designed, and properly installed can enhance your customers’ experience and reinforce your brand. An experienced sign expert can help you identify the best types of signs for each part of your business to ensure that every inch of your space is being used to strengthen your branding and drive sales.

#4 Spread the Word

Once you have your brand revitalized and have refreshed your printed materials and signs, it’s time to let the world know.  There are lots of digital marketing tools available to help you connect your business with prospective customers.

Depending on your business goals, your digital strategy might include display ads, multi-channel marketing campaigns, or a ramped up social media presence.  The marketing pros at AlphaGraphics have teamed up with Marketing 360® to offer a bevy of digital marketing services to complement your print and mail campaigns.

Give Your Business a Fresh Start

After nearly 2 years of business disruption due to COVID-19, there’s no better time to breathe new life into your business.  Following our 4 simple steps to business transformation is a great way to start.  And don’t forget to register to win a complete business makeover.

How to Create a Brand Experience Using Print and Signs

Create a brand experience with print and signs

 

 

 

 

Print and signs are everywhere.  They are a fundamental part of our daily lives, from the products we purchase to the ways we navigate the world.  We interact with printed materials and signs routinely, often without even realizing that we’re doing so.

Print and signs are the primary ways businesses communicate with customers.  These elements define the customer experience by relating information about products and services.  Menus, flyers, point-of-sale counter signs, window graphics, billboards – all are ways business or brand tells part of its story.

When handled poorly, print and signs become part of the background noise.  When used appropriately, these materials create memorable experiences and forge deeper connections that resonate with consumers.

Break through the Noise and Create a Connection

As consumers, we see thousands of marketing messages every day and most barely register in our consciousness.  Breaking through to consumers and prompting them to take a desired action is a challenge every brand faces.  The key to success it to know your audience.

Targeting your message to your ideal customer means understanding what they value and what challenges they face.  Are they short on time and need a solution that is quick and easily accessible?  Do they need actionable information to help them reach a buying decision?  Your print materials and signage should offer a solution to the consumer’s needs quickly, with your value proposition clearly illustrated and easily understood.

Bridge the Gap from Message to Experience

Print material and signs go beyond just relaying the right message.  These also set the tone for an immersive brand experience where every piece of print material and signage reinforces your brand messaging.

In a retail setting, consider all the places consumers look for information: Exterior signs about location and parking, interior signs and product packaging, counter signs, handouts, rewards cards, and more.  Each of these is an opportunity to “sell” your brand to consumers and to create a visual impression of your business.

Immersive experiences aren’t only for brick-and-mortar businesses.  Even companies without a consumer destination (like real estate agents and service companies), any business can create engaging experiences by using vehicle graphics, printed flyers and brochures, promotional products and more.  Even business cards and forms reinforce your brand.

Bring Your Brand to Life in Meaningful Ways

Think about the ways your printed materials and signs can help create unique customer experiences.  Are your messages aligning with your customers’ needs?  Are you making the best use of all your printed materials?  Are you signs communicating effectively?

At AlphaGraphics Franklin, we can help you review your brand messaging to look for opportunities to create a more immerse experience for consumers.  We can guide you through choices for signs and print materials that will connect with customers in new and unexpected ways.

7 Ways to Make Your Holiday Marketing Stand Out

Holiday Shopping

7 Ways to Make Your Holiday Marketing Stand Out

The holiday season is fast approaching.  While there is still much uncertainty in the air, consumers are beginning to think about holiday preparations.  Companies are already starting to ramp up marketing efforts to attract shoppers.  With so many businesses impacted by the economic downturn of 2020, competition for consumer attention will be fierce.

To stand out in a crowded marketplace, it’s even more important than ever for your business to take a fresh look at all marketing efforts.  To attract holiday shoppers, your company needs to get noticed to gain business.  These seven tips should help give your end-of-year marketing a competitive edge.

1. Use tactics that grab attention

Metallic Ink PrintingStanding out requires a combination of great graphics and compelling verbiage.  You’ll also need multiple touchpoints in varying formats, both digital and print. Capturing consumer attention may require a little something extra.

Enhance digital efforts (mobile advertising, email marketing, social media, etc.) with videos, gifs, and animation.  Embellish print advertising with special touches like foil, embossing, metallic inks, etc.  Learn more about specialty inks.

2. Tell your audience what sets your brand apart

Customers are drawn to unique aspects of a brand.  Determine what about your business aligns with consumers’ own values and craft content that speaks to that.  Broadcast your uniqueness in all your communications.

3. Take a customer-first approach

Shape your marketing messages around what your products and services can do for your customers.  Tap into your audience’s emotions to convey feelings and experiences they’ll have once they own your product or use your service.

4. Personalize your campaigns

Consumers like to know that brands understand them.  Creating a highly targeted campaigns designed around their wants and needs communicates clearly that you “get” them.  Understand who your audience is, what their pain points are and create content that addresses those concerns.  Craft separate types of messages for existing customer (to build trust) and for prospects (to capture attention).

5. Appeal to emotions

2020 has been a turbulent year.  Consumers are ready for the familiarity and traditions of their holidays.  Evoking feelings of celebration, togetherness, nostalgia, and gratitude can be an especially potent way to connect with customers.

6. Keep up with your content strategy

During the holiday season, consumers are inundated with marketing messages.  Sales fatigue can wear on customers and cause them to tune out these messages.  By sharing informative, inspirational, and seasonal content, your brand can stand out from the noise.  Content should be relevant and useful to break through the marketing maelstrom.

Calendar notepads for marketing7. Share in the spirit of the season

The holidays aren’t just about selling.  Make sure you’re spreading some holiday cheer to your customers, staff, and community.  Show gratitude with personal thank you cards from your team.  Practical gifts like calendars and notepads are thoughtful ways to show your appreciation to customers (and will last long after the holidays pass).  Learn more about custom calendars.

Think strategically for seasonal marketing

Marketing during the holiday season – especially this year – requires a little extra effort to ensure your brand’s voice is heard.  By paying close attention to your audience and content, your marketing campaigns can ensure you get noticed and get business.

 

 

Why You Need Content Marketing to Build Customer Loyalty

Content Marketing engages consumersWe’re living in strange times.  The economic crisis surrounding the COVID-19 pandemic has made it even more important for small businesses to gain the trust of consumers.  Trust generates loyalty, especially in times when nothing is predictable or constant.

Building trust and loyalty among consumers is easy for big corporations with millions of marketing dollars at their disposal.  How can small businesses compete, especially when business may be shut down or have limited hours during a pandemic?

But how do you connect to consumers when you can’t connect?

Content marketing is key. 

Marketing professionals define content marketing as, “a strategic approach to delivering valuable, relevant content to your customers on a regular basis,” content marketing has become the panacea for every challenge facing small businesses.

Need to relate to customers?  Content marketing.  Need to build your brand?  Content marketing.  Need to show your relevance in an ever-changing world?  Content marketing.

But how do you “do” content marketing without a fully staffed marketing team and an unlimited budget?  How can a small business incorporate content marketing into their business strategy?

Start by talking to your customers on your existing channels.

Places like Facebook, Instagram and Linked In are where your customers congregate digitally and it’s where your message has a chance to connect. Stay active on your social media platforms. If you don’t have a blog, consider starting one.  If you do blog, keep it up.

It’s as easy as telling a story. 

Tell your brand’s history or relate the story of a customer who found success by using your products and services. Talk about what you do and how you do it.  Don’t try to sell – just talk.

Illustrate your story with images.
AlphaGraphics Franklin employees

Not all pics need to be serious. Have fun!

When possible (and appropriate) show consumers the faces of your company – the people who make it what it is.  Content marketing gives you the perfect opportunity to humanize your brand by showing off the people behind your operations.  Chances are, your employees live and play in your community, so they’re relatable to the consumers you’re trying to reach.

Show your relevance. 

What challenges are your consumers facing and how can you address those challenges?  Have you switched gears during the COVID-19 crisis to service a different segment of consumers or provide products you didn’t used to offer?  How is what you’re doing right now (whatever the economic or cultural environment) pertinent to the people you’re trying to connect to?  These are great topics for any post, from a quick tweet on Twitter to a full blog post on your website.

Stay honest and approachable. 

Allow consumers to comment on your posts.  The best content allows people to engage and interact.  Try to incorporate interactive elements to open up conversations.  Ask relevant questions and solicit input.  And, most importantly, monitor that input.  Address comments, questions, and especially complaints quickly and professionally.

Content marketing isn’t rocket science and it doesn’t require a big budget to implement.  Start small and scale up.  Post consistently and watch what gets a response then tailor your content accordingly.

Finally, have fun with it.

Content marketing might seem like a chore at first.  But eventually it becomes just another way to stay connected with customers.

Want to learn more about content marketing? Visit The CMA.

Here are some of our local favorites who excel at content marketing.

National Museum of African American Music (awesome blog)

Mercy Community Healthcare (rocking Instagram!)

Michael Hyatt Productions (mastering Facebook)

Who do you follow?