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Tag: signage

How to Create a Brand Experience Using Print and Signs

Create a brand experience with print and signs

 

 

 

 

Print and signs are everywhere.  They are a fundamental part of our daily lives, from the products we purchase to the ways we navigate the world.  We interact with printed materials and signs routinely, often without even realizing that we’re doing so.

Print and signs are the primary ways businesses communicate with customers.  These elements define the customer experience by relating information about products and services.  Menus, flyers, point-of-sale counter signs, window graphics, billboards – all are ways business or brand tells part of its story.

When handled poorly, print and signs become part of the background noise.  When used appropriately, these materials create memorable experiences and forge deeper connections that resonate with consumers.

Break through the Noise and Create a Connection

As consumers, we see thousands of marketing messages every day and most barely register in our consciousness.  Breaking through to consumers and prompting them to take a desired action is a challenge every brand faces.  The key to success it to know your audience.

Targeting your message to your ideal customer means understanding what they value and what challenges they face.  Are they short on time and need a solution that is quick and easily accessible?  Do they need actionable information to help them reach a buying decision?  Your print materials and signage should offer a solution to the consumer’s needs quickly, with your value proposition clearly illustrated and easily understood.

Bridge the Gap from Message to Experience

Print material and signs go beyond just relaying the right message.  These also set the tone for an immersive brand experience where every piece of print material and signage reinforces your brand messaging.

In a retail setting, consider all the places consumers look for information: Exterior signs about location and parking, interior signs and product packaging, counter signs, handouts, rewards cards, and more.  Each of these is an opportunity to “sell” your brand to consumers and to create a visual impression of your business.

Immersive experiences aren’t only for brick-and-mortar businesses.  Even companies without a consumer destination (like real estate agents and service companies), any business can create engaging experiences by using vehicle graphics, printed flyers and brochures, promotional products and more.  Even business cards and forms reinforce your brand.

Bring Your Brand to Life in Meaningful Ways

Think about the ways your printed materials and signs can help create unique customer experiences.  Are your messages aligning with your customers’ needs?  Are you making the best use of all your printed materials?  Are you signs communicating effectively?

At AlphaGraphics Franklin, we can help you review your brand messaging to look for opportunities to create a more immerse experience for consumers.  We can guide you through choices for signs and print materials that will connect with customers in new and unexpected ways.

Window Frosting Creates Big Impact

Frostings_collageOur team recently created and installed an intricate frosted window graphic at a hospital in another state.  The entire process took our skilled team only a few hours to install but will leave a lasting impression.

What is window frosting?  Frosted windows and doors (both interior and exterior) are typically created from a vinyl material that is translucent but not transparent.  The material comes on rolls and can have a variety of finishes, from flat matte to a glittery shiny, with multiple variations in between.

The pattern or text in the frosting can be created with positive or negative space.  Positive space designs use the window frosting to create the desired image or text.  The material is cut on a precision cutter.  When applied to glass, the unneeded portion of the vinyl is removed.

Negative space designs are created the same way, but the patterns or words are created using the blank spaces left when the excess is removed from the glass.  Either method can create a detailed pattern that diffuses light with a dramatic effect.

Why use window frosting?  Vinyl frosting can be used to add a little privacy to a desired area, to communicate information, or simply as an additional design element.  Because it’s a vinyl film, it’s quick to install (especially when done by professionals).  It can be removed without much difficulty.  And it’s surprisingly hardy and can last for years even when exposed to direct sunlight.

Window frosting can be a very economical way to change the look and feel of any glass window, door, mirror or glass display case.  It can cover an entire window or be trimmed down to a small decal.

Can you think of a place in your business where frosted vinyl might make an impact?

©2019 AlphaGraphics Franklin

Marketing with Yard Signs

Marketing with yard signsYard signs aren’t just effective advertising for garage sales and political campaigns.  A well placed yard sign can pull traffic from a busy roadway into a locally-owned restaurant or small business.   And the temporary nature of yard signs make them the perfect means to advertise an upcoming sale or event.

Yard signs can be great lead generators.  When designed and placed correctly, these mini billboards can attract a lot of attention.  The stake-n-go nature of these signs makes them portable and easy for anyone to install and remove.  Anyone with a tight budget can turn these small marketing tools into increased business.

The design and readability of any signage is crucial.  Yard signs are usually spotted as someone travels past them.  If the verbiage isn’t legible, the sign is useless.  If the message isn’t clear, it isn’t communicating anything.

Good yard design takes into account more than just the legibility of the text.  The juxtaposition of colors and the use of graphics can reinforce the message.  Great design can turn these small signs into great communication tools.  Bad design leaves them no more effective than a home-made garage sale sign.  Click here for a great breakdown of colors to use and those to avoid in yard signs.

Sign location is also key.  Ideally, signs should be placed where traffic pauses – at street corners, near parking lots, etc.  Realty yard signs need to be near the street but not blocking any access or restricting visibility of drivers and pedestrians.

Signs need to meet all legal requirements.  Some municipalities restrict the size, location, materials, and content of yard signs.  Sometimes, the duration of a posting is regulated.  For instance, political signs often must be removed within a few days of an election.  It’s smart to know the rules before you put up a sign to avoid any fines or penalties.

Because yard signs are relatively inexpensive, they have become a favored way of announcing events, touting political candidates, and attracting customers for local businesses.  They’re quick to produce and easy to install – which makes them the perfect solution for anyone who doesn’t need to erect permanent signage.

Yard signs create exposure and can generate leads.  They’re a great marketing tool to consider and can help your business or group get noticed.

Ready to learn more about the types, styles and sizes of yard signs?  Contact AlphaGraphics Franklin.

© 2018 AlphaGraphics Franklin

 

Mixed media signage makes a big impact.

Out-of-the-box sign solutions don’t work for every situation.  Sometimes what’s needed will combine elements of different types of signage.  Custom signs combining different materials, textures and depths can catch the eye and capture attention.

Using different materials creates different textures which the human eye notices.  Placing materials of different thicknesses and distance from the way, sparks curiosity that pulls the viewer interest.

This signage package combined brushed aluminum, cut vinyl lettering and custom cut acrylic lettering in a variety of heights.  The grouping creates interest and makes a bold statement.

And making a statement is exactly what good signage should do.

Installing 3-dimensional Signage

Installing 3-dimensional Signage

Sign elements of different heights

Sign elements of different heights

Mixed Media signage

Mixed Media signage

 

 

 

 

 

– AlphaGraphics Franklin | March 2018