Please enable JavaScript, then refresh this page. JavaScript is required on this site.

Tag: signs

How to Create a Brand Experience Using Print and Signs

Create a brand experience with print and signs

 

 

 

 

Print and signs are everywhere.  They are a fundamental part of our daily lives, from the products we purchase to the ways we navigate the world.  We interact with printed materials and signs routinely, often without even realizing that we’re doing so.

Print and signs are the primary ways businesses communicate with customers.  These elements define the customer experience by relating information about products and services.  Menus, flyers, point-of-sale counter signs, window graphics, billboards – all are ways business or brand tells part of its story.

When handled poorly, print and signs become part of the background noise.  When used appropriately, these materials create memorable experiences and forge deeper connections that resonate with consumers.

Break through the Noise and Create a Connection

As consumers, we see thousands of marketing messages every day and most barely register in our consciousness.  Breaking through to consumers and prompting them to take a desired action is a challenge every brand faces.  The key to success it to know your audience.

Targeting your message to your ideal customer means understanding what they value and what challenges they face.  Are they short on time and need a solution that is quick and easily accessible?  Do they need actionable information to help them reach a buying decision?  Your print materials and signage should offer a solution to the consumer’s needs quickly, with your value proposition clearly illustrated and easily understood.

Bridge the Gap from Message to Experience

Print material and signs go beyond just relaying the right message.  These also set the tone for an immersive brand experience where every piece of print material and signage reinforces your brand messaging.

In a retail setting, consider all the places consumers look for information: Exterior signs about location and parking, interior signs and product packaging, counter signs, handouts, rewards cards, and more.  Each of these is an opportunity to “sell” your brand to consumers and to create a visual impression of your business.

Immersive experiences aren’t only for brick-and-mortar businesses.  Even companies without a consumer destination (like real estate agents and service companies), any business can create engaging experiences by using vehicle graphics, printed flyers and brochures, promotional products and more.  Even business cards and forms reinforce your brand.

Bring Your Brand to Life in Meaningful Ways

Think about the ways your printed materials and signs can help create unique customer experiences.  Are your messages aligning with your customers’ needs?  Are you making the best use of all your printed materials?  Are you signs communicating effectively?

At AlphaGraphics Franklin, we can help you review your brand messaging to look for opportunities to create a more immerse experience for consumers.  We can guide you through choices for signs and print materials that will connect with customers in new and unexpected ways.

Window Frosting Creates Big Impact

Frostings_collageOur team recently created and installed an intricate frosted window graphic at a hospital in another state.  The entire process took our skilled team only a few hours to install but will leave a lasting impression.

What is window frosting?  Frosted windows and doors (both interior and exterior) are typically created from a vinyl material that is translucent but not transparent.  The material comes on rolls and can have a variety of finishes, from flat matte to a glittery shiny, with multiple variations in between.

The pattern or text in the frosting can be created with positive or negative space.  Positive space designs use the window frosting to create the desired image or text.  The material is cut on a precision cutter.  When applied to glass, the unneeded portion of the vinyl is removed.

Negative space designs are created the same way, but the patterns or words are created using the blank spaces left when the excess is removed from the glass.  Either method can create a detailed pattern that diffuses light with a dramatic effect.

Why use window frosting?  Vinyl frosting can be used to add a little privacy to a desired area, to communicate information, or simply as an additional design element.  Because it’s a vinyl film, it’s quick to install (especially when done by professionals).  It can be removed without much difficulty.  And it’s surprisingly hardy and can last for years even when exposed to direct sunlight.

Window frosting can be a very economical way to change the look and feel of any glass window, door, mirror or glass display case.  It can cover an entire window or be trimmed down to a small decal.

Can you think of a place in your business where frosted vinyl might make an impact?

©2019 AlphaGraphics Franklin

Mixed media signage makes a big impact.

Out-of-the-box sign solutions don’t work for every situation.  Sometimes what’s needed will combine elements of different types of signage.  Custom signs combining different materials, textures and depths can catch the eye and capture attention.

Using different materials creates different textures which the human eye notices.  Placing materials of different thicknesses and distance from the way, sparks curiosity that pulls the viewer interest.

This signage package combined brushed aluminum, cut vinyl lettering and custom cut acrylic lettering in a variety of heights.  The grouping creates interest and makes a bold statement.

And making a statement is exactly what good signage should do.

Installing 3-dimensional Signage

Installing 3-dimensional Signage

Sign elements of different heights

Sign elements of different heights

Mixed Media signage

Mixed Media signage

 

 

 

 

 

– AlphaGraphics Franklin | March 2018