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4 Steps to a Total Business Transformation

11/14/2021 | admin

Enter to win a $25,000 business makeover from AlphaGraphics! Our business makeovers provide a complete transformation that brings business dreams to life. Enter to win one of three $25,000 makeovers that AlphaGraphics is giving away to deserving businesses across the country. Entries are due by November 21, 2021. Enter today at AlphaGraphics.com/MakeItHappen. How often do you daydream about reshaping your business into the business in your visions?! I bet often enough to intrigue your interest in reading this blog :D The transformations AlphaGraphics is offering can be achieved using their 4 steps for refreshing and revitalizing your business. These steps work to build customer loyalty and expand your reach.

1. Update Designs

How does your brand feel? Outdated? Lacking a strong impression? If you’re leaning toward these answers it may be time to consider a graphic design refresh. Sometimes taking an outdated brand and breathing life into it with a modern spin can make your brand stand out to customers and represent your business more accurately. Understanding your business and what makes it unique is the first step in determining how to visually convey your brand in a way that captures attention and makes a strong lasting impression. Branding goes well beyond a logo. It includes other important factors such as fonts, colors and imagery that will be used. For businesses that do not already have a well established brand, a designer can aid in the process of outlining each element of your visual identity. Once a branding guideline has been curated, creating future marketing materials will be consistent.

2. Refresh Print Collateral

Once your branding is established, it needs to be reinforced at each customer touchpoint. Start the process with a print audit of all your existing materials: brochures, business cards, packaging, promotional materials, posters or signs, product labels, trade show displays and any other tools you use. Use this step to identify opportunities to improve. It can be as simple as updating your existing materials with your updated brand or you could look at a complete overhaul. Consider whether you need to upgrade print collateral in high visibility areas with clients. Your upgrades could include higher-quality paper stock or adding premium print finishes such as raised spot uv. Now is the time to contemplate how your existing pieces are used and if there are new ways to use them. Maybe one of your business goals is to earn more repeat customers or help with customer retention. Consider turning your business cards into loyalty cards that encourage a return visit. Part of the business make over is ensuring you have the RIGHT print collateral for your needs!

3. Rethink Signage

Does your business catch the eye of people passing by? Is it easily found? Can your customers easily navigate their way around your store? How does the interior appearance of your business reflect your branding? Consider these questions when planning a business makeover - If the answers to these questions are negatively leaning, signage offers countless solutions. Well thought-out, beautifully designed and properly installed signage offers many benefits. Directional signage or “wayfinding signs”, ensure a pleasant and seamless experience for customers to navigate their way through your store. While window, wall and floor graphics act as directional or wayfinding signage, they also reinforce the visual elements of your brand. Each of these pieces build on each other to create a memorable and enjoyable experience. Let our sign experts at AlphaGraphics consult with you to determine the best use of your space and sign types to strengthen your brand and build a great customer experience while driving sales and attracting new customers.

4. Spread the Word

Now that you have a wow-worthy redecorated storefront and interior with a brand you’re proud to brag about with fresh new print collateral ready- it’s time to bring in customers to experience all the positive changes made! With a wide range of digital marketing tools, your AlphaGraphics team can guide you through the process of making sure all your digital assets are just as effective as your offline counterparts by inspecting your SEO performance, website usability and more. Depending on your business goals, display ads or curating content; marketing strategies or embracing a CRM system to help manage leads and leverage multi-channel marketing campaigns may be all viable possibilities. Consider digital marketing as the cherry on top of your business makeover sundae!

Give Your Business a Fresh Start

In light of the difficulties we have faced over the last year and half, let now be the time to breathe new life into your business and transform your operations. Stop daydreaming about the business of your dreams and make it happen! Enter to win a complete business makeover from AlphaGraphics - AlphaGraphics.com/MakeItHappen.

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