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Custom Wall Decor

Custom Wall Decor There is no doubt that custom wall decor is growing in popularity.  As the number of substrates that are used on walls continues to grow, businesses are increasingly taking advantage of wall space to

startup

New Business Startup: Find a Need and Fill It

Fred Smith was a visionary.  Before anyone else, he saw the need for expedited and overnight delivery of consumer goods using air transport. His company was first to market these services, and today FedEx is

video marketing

Using Facebook Live: Endless Possibilities

Live streaming on Facebook Live, a new entry into the world of digital communications, has introduced a host of marketing communications possibilities for small businesses and larger brands alike. Facebook now allows anyone to live

marketing

Start Small and Build a Strong Marketing Program

  We hear it all the time. “I know I need to market my business, but I really don’t where to start.  And how much should I spend?” Most small business owners aren’t born marketers. 

mobile responsive site

Is Your Website Mobile Friendly?

If your website is not mobile friendly, you’re losing customers.  Plus, your website is losing traction in search results. These days it’s not enough to have a website that can only be viewed on a regular computer

SM Marketing

Social Media Grows Marketing Successful Companies

In our last article, we discussed two proven techniques for increasing awareness of your business – generating publicity and reaching out to new and existing customers through e-mail marketing. In this installment, we will discuss

email-pr marketing

Two Proven Ideas for Marketing Your Business

Most business owners understand the importance of getting the word to the marketplace about their products and services, but there two primary constraints to success are knowing what to do and having the financial resources

Small Biz2

Small Businesses Need to “Look the Part” to Compete

Being a small business can sometimes be an advantage, allowing you to play on the quality and exclusivity of your service and the personal service you provide.  But your size can also deter potential customers

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Do I Really Need to Invest in Marketing?

As a former CMO, Jeffrey Hayzlett often consults with small business owners and startup founders regarding their marketing strategies. Usually these conversations start with the question, “Do I really need to invest in marketing?” It’s

email mrkt

Personalized E-mails Build Connections

Want to know one of the best ways to keep in touch with customers? The answer is as easy as 1, 2, E…Email marketing, that is! Email marketing is one of the most effective ways

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