Remember the last time you were at an event or looking at a stage, but confusion settled in because there were no backdrops? Or do you remember seeing a backdrop thinking, “Wow, I know exactly who they are because of this awesome backdrop.” Here at AlphaGraphics in Jackson, Wyoming, we make all your trade show dreams come true with customized backdrops.
Backdrops may seem like just a piece of material, but that material can transform a room into something extraordinary. As it acts as an artificial setting or wall, it can really set the scene or mood of the event you’re going for. It specifically is effective for promoting a product or brand recognition, emphasizing the theme of the event and adding continuity to the messaging of your marketing efforts.
Brand Recognition
Let’s take an awards ceremony for example, such as the Grammy Awards. Before the actual ceremony and event, all of the celebrities walk down the red carpet and get their picture behind what? That’s right, a
branded backdrop. It either has the name of the sponsor or the awards branding plastered all over the backdrop. Another, more common example is a simple trade show background. It usually displays a product and has their branded logo nice and big in the corner. You might not remember what they were handing out, but the backdrop will be the last thing to fade from your memory, mainly because of its size and unique factor. Its subtle brand messaging will generate significant brand awareness. Need help with your brand? We can help with that too with our world-class
graphic designers.
Event Theme
No matter what the theme of your event is, backdrops can only add to the desired ambiance and feel. Modern backdrops are becoming very real and highly sophisticated. Some can display the ‘dream’ vacation in an exotic location. It could also be a simple view of a faux mountain rage or field of flowers. It brings the location to the viewers without leaving the event. Backdrops are especially useful for photographers wanting the image to look like it was taken elsewhere, all from the comfort of their studio.
Consistent Messaging
Because of a backdrop’s size, the overarching message can remain consistent with the whole backdrop itself, or the other little details around the event. For example, if my consistent messaging was about saving the koalas, I’d have a backdrop of a koala in a tree, faux trees everywhere else, green décor and little koala bears on each of the place mats to donate a certain amount to a koala foundation. Call it an odd example, but you get the point. Backdrops can really save your bacon when you want to increase your brand and message, but don’t want to rely simply on flyers and small signage.
Getting Started
Go big or go home with AlphaGraphics, in Jackson, Wyoming. Call today to get a quote on a backdrop for your next trade show, fair or event, at
(307) 733-8600 or request a quote below.
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