Using Banners to Enhance Your Business
As digital marketing becomes increasingly popular among small businesses, some older methods of promotion get left behind. Today’s marketer often considers print outdated compared with the ever-growing resources and advancements in digital marketing. Modern technology would have you steer clear of banners in your marketing strategy; however, this very same technology has made banners more customizable, cleaner, and more versatile than ever before.
Wondering how your company can benefit from banners? You’ve come to the right place. Let the professionals at AlphaGraphics Kansas City show you how to enhance your business with the use of strategically placed banners.
The Many Uses of Banners
Banners offer you the versatility you crave. Don’t let the permanence of banners’ printed words and graphics scare you away from investing in them. The same piece can be used at trade shows, community events, in your storefront, and in various other marketing endeavors.
You’re not just limited to the standard 3 x 6 foot, 13 oz vinyl banner anymore. Banners come in limitless shapes and numerous materials. Fabrics for indoor and outdoor use, mesh for high wind applications and polystyrene materials for an executive look.
What The Right Banner Does For Your Business
The design of banners has come a long way in the past few years. Before wide format printers, banners could only feature boxy letters and simplistic graphics. But with today’s technology, the sky’s the limit when it comes to designing. Why is this important? It’s simple: The more eye-catching the design, the better the results. Here are five ways attractive banners benefit your business.
Increase foot traffic. When consumers are out shopping, they’re often drawn to the places with the most interesting or colorful signs. The right banner is a simple, cost-effective way to get more people into your store without even lifting a finger.
Build your brand. If you’ve tested the waters of digital marketing, then you know it’s all about branding. Seamlessly incorporating your brand – through design – across all platforms is crucial. Banners offer another chance to solidify your branding efforts and create a recognizable public image.
Showcase your creative side. Now that you’re no longer limited in what you can design on banners, here’s an opportunity to really let your imagination shine. Create a banner that exemplifies your company’s culture and embodies the ideas you want portrayed to your target audience.
Get the word out about an event. Having a special event at your location after hours? Get the information in front of people who drive by your store every day. These are the ones who are most likely to show interest your event, so having an attention-grabbing banner displayed in advance can really increase attendance.
Improve external marketing results. No matter how active you are on social media, there’s something to be said for face-to-face marketing, like the kind you find at community events and trade shows. Effective banners draw event guests to your booth or tent, which exposes your products and services to more people, ultimately leading to an increase in sales.
When it comes to marketing your business, the best avenue to take is one that encompasses all aspects of promoting, from digital to print. Don’t let the increasingly popular digital media trends keep you from incorporating more traditional methods, like banners. With well-designed, creative banners, you can increase foot traffic to your store, build and solidify your brand, show your creativity, promote events, and improve results from external marketing.
AlphaGraphics Kansas City loves to strategize the best ways to promote your business, a new product, service, or an event. To learn more about what banners can do for you, get in touch with us today. We offer a huge selection of designs and sizes, full-service production, high quality prints, and professional finishes.