AlphaGraphics Kansas City expands its color gamut and digital printing capabilities with the addition of a Ricoh 7210sx. Customers will have more options for print media thanks to the new digital press’ 5th Color Station’s ability to print beyond traditional CYMK. The new digital press allows for printing on specialty and textured papers. In addition to printing oversized sheets up to 27.5 inches.
“The decision to invest in the Ricoh 7210sx was based on giving our customers a new way to create pieces that will help them stand out among their competitors. It will also continue to set AlphaGraphics Kansas City apart from other print communications companies,” says Haley Haar, AlphaGraphics Kansas City President. “Our customers depend on us for unparalleled quality and consistency, which is why we added the new press. As part of this purchase, we are working towards our G7 Color Management Certification. G7 reflects color matching performance and lets our customers know they are working with the best printers in the marketplace.”
Expanding Our Digital Printing
AlphaGraphics Kansas City will begin with white toner, clear toner, neon pink toner, and UV Red toners as their expanded color options, beyond traditional CMYK. White, used as a color or applied as a base layer, retains color integrity, mimics metallic printing, and achieves vivid effects on transparencies, adhesives, and dark-colored media. Clear produces mesmerizing images and enhances product photography and brand logos on business cards, brochures, tickets, and direct mail. Neon Pink delivers bold colors ideal for retail, direct mail, and packaging; plus multiplies the range of vibrant colors that can be matched with unique blends. UV red will allow for AlphaGraphics clients to add security and unique marketing applications to their printed materials as the UV glows under blacklight.
Beyond expanding color options and effects, AlphaGraphics Downtown Kansas City’s Ricoh 7210sx lets customers print marketing and business materials on specialty stock, including magnetic and synthetic papers, adhesive, metallic, linen, and more. “With the Ricoh 7210sx, we can meet our customers’ need for unique, eye-catching options in addition to adding capabilities on their short-run, on-demand custom packaging, book wraps, menus, and promotional materials projects,” says Haar.