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Direct Mail Success Comes in All Shapes and Sizes

An AlphaGraphics Case Study – Direct Mail

Recently a client called us needing help with a unique mailing. They wanted to deliver 330, 11×17 posters to guests attending an upcoming industry event. The client didn’t want the posters to be folded for mailing so they were hoping that we could use mailing tubes without incurring huge postage costs. Working with owner Haley Haar, AlphaGraphics Downtown Kansas City was able to develop a direct mail strategy that shipped the tubes to attendees for less than $9 apiece (which includes $4 in postage).  And AlphaGraphics KC delivered the mailing to the post office in less than 1 week!

Project Specifications

  • Personalized letter using variable data technology inviting guests to attend a private event
  • 11×17 poster printed on 100# Gloss Text
  • Poster and letter rolled and inserted into a 12″ mailing tube
  • Mailing label printed and adhered to the outside of the tube
  • First Class postage via the United States Postal Service

While at first glance this project doesn’t seem complicated, mailing “bulky” items are difficult with the postal service. Parcel mailings require special bar codes, postage, and documentation to clear USPS processing and deliver to the final destination. While an individual would likely need to stand at the counter with a postal employee for hours to address all 330 tubes, AlphaGraphics was able to process the mailing with help of our technology and direct mail software in minutes. Additionally, AlphaGraphics was able to save the client over $1,000 by mailing with the post office versus a shipping vendor like UPS or FedEx.

So, the next time you want your message to stand out from the crowd, consider a unique direct mail piece to entice your customer to engage. Colored envelopes, tubes, and boxes are all great options. Give AlphaGraphics Kansas City a call today to learn how to enhance your next direct mail piece.

For further information about AlphaGraphics Kansas City and their capabilities, contact the AGKC team at 816-842-4200 or visit their website, AlphaGraphics KC.


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AlphaGraphics Downtown Kansas City

Posted by AlphaGraphics Downtown Kansas City