The business of your dreams is easy to think about — but how do you actually make it happen? With our four simple steps, you can refresh and revitalize your business, build customer loyalty, and expand your reach. Read on to learn more about what goes into an AlphaGraphics makeover. Then plan your own business transformation.
1. Update Designs
Does your brand feel outdated, or making a weak enough impression? Let’s start here. Working with a graphic designer you can put a modern spin on your brand. The update will stand out to customers and represent your business more accurately. Our designers work with you to understand your business and what makes it unique. Then we determine how to best communicate that message visually so that it captures attention and makes a lasting impression. However, branding goes way beyond a logo. You need to establish the fonts, colors, and imagery that you’ll incorporate into your business designs. Once this set of brand guidelines has been created, it’ll be easy for you to keep future business materials consistent. Your website printed collateral, and social media are the first introduction many clients have to your company. A brand guide will make sure they see the same message wherever they engage.
2. Refresh Print Collateral
Your brand visuals are established. Now it’s important to make sure that it’s reinforced at every customer touchpoint. Start your print collateral refresh by auditing all of your existing print materials: business cards, brochures, promotional materials, menus, packaging, product labels, and more. Then create a list of the items that you will continue to use and how they need to be updated. This step could be as simple as just updating your existing collateral to match your refreshed branding guide — or it could be a complete overhaul. A new brand is a perfect opportunity to reprint collateral that is highly visible to customers. Does your collateral communicate your brand value? Choosing the right finishing techniques and papers to communicate reflects on the quality of your brand. Print on higher-quality paper or incorporate premium print finishes help your message stand out. Keep in mind that when it comes to reusable items like menus, opting for extra durable or even waterproof paper can help your print materials stay in good shape for years to come. If you don't have all the collateral you need, come up with new pieces or new ways to use existing items. Let your business goals help direct your new materials. Do you want to earn more repeat customers? You might create loyalty cards, or coupon cards to hand out with purchases to encourage a return visit. Part of a business makeover is thinking about everything your clients interact with, and that includes your printed materials.
3. Rethink Signage
- Is your business location eye-catching and enticing to passersby?
- Can customers easily find their way in and around your store?
- Does the interior appearance of your business reflect your branding and culture?
Ask yourself these questions as you plan your business makeover. And, if the answers are “no,” then you will need to review your business signage. Signage and graphics that are well-thought-out, beautifully designed, and properly installed can offer many benefits for your business. Wayfinding signs ensure a pleasant and smooth experience by seamlessly directing customers where they need to go. Window, wall, and floor graphics can reinforce your brand’s visual elements and communicate your culture to team members. So, easy navigation and strong branding are both essential to building a memorable and enjoyable experience for anyone who enters your business. AlphaGraphics Kansas City's signs experts can help you to determine the best types of signage for your space. By understanding how you use your space, we can identify empty or underutilized spaces within your business. You can ensure that your space usage is being maximized to strengthen your branding, build a great customer experience, drive sales, and attract new customers.
4. Spread the Word
You've put in the hard work to create a brand you’re proud to show off. You’ve got a beautifully redecorated storefront, a wow-worthy interior, and a whole suite of high-quality print collateral ready to go. The only thing that’s left to do is to spread the word, and bring in new customers to experience the changes you’ve made! Certainly, there are many options when it comes to communicating with current and prospective customers. Digital marketing tools are one strategy that you will need to deploy. Depending on your business goals, you might place display ads, develop a content marketing strategy, or adopt a CRM system to help you manage leads and deploy multi-channel marketing campaigns. Digital marketing helps your customers see you no matter where they are. Another great way to communicate with clients is through
direct mail. If you are using a CRM system or other database, you can use the information you already have to target new customers with similar needs. Or market to existing customers about your updated brand and include other products that they might be interested in purchasing. Direct mail can become omnichannel and combine with digital marketing to kick off a multistep campaign or be a retargeting tool for customers who interact with your brand online. Making sure your customers see the changes you've made is essential to keep them coming back.
Give Your Business a Fresh Start
Coming off of a difficult year and a half in the wake of COVID-19, there’s no better time to transform your business and breathe new life into your operations. Stop wishing for the business of your dreams and make it happen with AlphaGraphics Kansas City today!