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Category: Business

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AlphaGraphics Lake Mary Offering Free Posters to Prevent Spread of Germs

AlphaGraphics Lake Mary has developed a number of print and sign assets to assist in the effort to communicate safety and disease prevention. The materials have been developed with CDC guidelines and provide signage for several

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Let’s Get Personal

Personalization or having a 1-on-1 relationship is what customers and prospects are expecting from companies and notably the marketing from a company. Now more than ever, the ability to be more relevant with your marketing

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How to Choose a Printing Company

Selecting a printing company should be no different than choosing an accountant or lawyer. Identify the criteria you deem most important – e.g. quality, customer service, areas of specialty, pricing – and then weigh the

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Is Your Business Ready to Grow in 2020?

As we begin the New Year, business owners should be initiating their 2020 marketing plans. Even if you haven’t formalized your plan yet, it’s not too late to put your brand’s best foot forward in

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6 Reasons Direct Mailers Are Still Essential for Business

Of all the forms of advertising — incl. broadcast media, outdoor, print and digital marketing — direct mail is the only one where consumers physically interact with your message. While they often ignore commercials, billboards,

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8 Ways to Engage Local Customers Each and Every Day

Local small businesses live and die by their reputation among customers in a well-defined geographic area. If your local customers love your company and identify with your brand, the business can boom quickly and grow

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Why Your Brochure Should Read Like a Hollywood Screenplay

Brochures are boring! They have a tendency to be lackluster whereas blockbuster Hollywood films, on the other hand, are not. What is it about a great film that captivates and builds an audience? It’s the

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Trade Show Checklist: Top 8 Must-Haves for your Next Booth

We’ve all seen the small vendors that show up at trade shows with just their marketing brochures, their business cards, and some candy. They use the provided black tablecloth and company sign provided by the

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Using Window Graphics to Grab Maximum Attention to Your Business

  Business owners have been using windows and storefronts to attract customers for centuries. Displaying products or the promise of value to passersby has and continues to be an effective marketing strategy. The only real

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8 Eye-Opening Business Signage Stats You Need to Know

Any smart business owner knows that it takes more than just a great product or business model to operate a successful company. The true driver of success is sales, and sales stem from good marketing