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Category: Business

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Why You Should Keep Your Branding Consistent Across the Customer Journey

Building a loyal customer base is essential for any business’s success. Loyal customers are often advocates for your brand, referring you to friends and family and helping to grow your customer base even more. But

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5 Tips for Welcoming Employees Back to the Office

After more than a year of working from home, many Central Florida businesses are looking ahead at the possibility of returning to the office later this year. This is an exciting prospect for many. However,

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How to Capitalize on Big Events and Holidays for Your Marketing Campaigns

As 2021 gets into swing, one strategy to consider to draw extra attention to your business is event marketing. Everything from major events like Super Bowl Sunday, to national holidays and awareness days, to more

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8 Ways to Rethink Your Marketing Strategy in 2021

The New Year is always a good time to get a fresh start. For Central Florida businesses, 2020 was all about keeping up, reacting quickly, and trying to stay afloat while our local convention, tourism,

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How to Combine Digital and Print for More Effective Marketing Campaigns

Digital marketing has largely been adopted as a key marketing strategy for many Central Florida businesses, but that doesn’t mean print is dead. The fact is: print and digital marketing can work together to create

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Why You Need Content Marketing to Build Customer Loyalty

In our current COVID environment, building brand loyalty is more important than ever for small businesses here in Central Florida. We want our customers to return again and again because of what we have to

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Where Do Independent Local Small Businesses Go from Here?

It’s been a few months since my last blog post, so this one is a bit longer than usual. There’s been a lot going on recently so read on… Well, you’re finally “open” again. Hopefully,

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Maintaining Employee Morale While Working Remotely

If you were fortunate enough to maintain your business operations the past few months while allowing staff to work from home, you know that transitioning an entire workforce from the office to remote work presents

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AlphaGraphics Lake Mary Offering Free Posters to Prevent Spread of Germs

AlphaGraphics Lake Mary has developed a number of print and sign assets to assist in the effort to communicate safety and disease prevention. The materials have been developed with CDC guidelines and provide signage for several

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Let’s Get Personal

Personalization or having a 1-on-1 relationship is what customers and prospects are expecting from companies and notably the marketing from a company. Now more than ever, the ability to be more relevant with your marketing