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Category: Business

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How to Combine Digital and Print for More Effective Marketing Campaigns

Digital marketing has largely been adopted as a key marketing strategy for many Central Florida businesses, but that doesn’t mean print is dead. The fact is: print and digital marketing can work together to create

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Why You Need Content Marketing to Build Customer Loyalty

In our current COVID environment, building brand loyalty is more important than ever for small businesses here in Central Florida. We want our customers to return again and again because of what we have to

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Where Do Independent Local Small Businesses Go from Here?

It’s been a few months since my last blog post, so this one is a bit longer than usual. There’s been a lot going on recently so read on… Well, you’re finally “open” again. Hopefully,

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Maintaining Employee Morale While Working Remotely

If you were fortunate enough to maintain your business operations the past few months while allowing staff to work from home, you know that transitioning an entire workforce from the office to remote work presents

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AlphaGraphics Lake Mary Offering Free Posters to Prevent Spread of Germs

AlphaGraphics Lake Mary has developed a number of print and sign assets to assist in the effort to communicate safety and disease prevention. The materials have been developed with CDC guidelines and provide signage for several

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Let’s Get Personal

Personalization or having a 1-on-1 relationship is what customers and prospects are expecting from companies and notably the marketing from a company. Now more than ever, the ability to be more relevant with your marketing

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How to Choose a Printing Company

Selecting a printing company should be no different than choosing an accountant or lawyer. Identify the criteria you deem most important – e.g. quality, customer service, areas of specialty, pricing – and then weigh the

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Is Your Business Ready to Grow in 2020?

As we begin the New Year, business owners should be initiating their 2020 marketing plans. Even if you haven’t formalized your plan yet, it’s not too late to put your brand’s best foot forward in

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6 Reasons Direct Mailers Are Still Essential for Business

Of all the forms of advertising — incl. broadcast media, outdoor, print and digital marketing — direct mail is the only one where consumers physically interact with your message. While they often ignore commercials, billboards,

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8 Ways to Engage Local Customers Each and Every Day

Local small businesses live and die by their reputation among customers in a well-defined geographic area. If your local customers love your company and identify with your brand, the business can boom quickly and grow